Managing and Marketing Radical Innovations
Marketing New Technology
By (author) Birgitta Sandberg
Normal Price: $235.00
Your Price: $211.50 AUD, inc. GST
Shipping: $7.95 per order
You Save: $23.50! (10% off normal price)
Plus...earn $10.58 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Managing and Marketing Radical Innovations by Birgitta Sandberg
Book DescriptionThis book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firm's proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side.
Buy Managing and Marketing Radical Innovations book by Birgitta Sandberg from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415433075
(234mm x 156mm x 17mm)
Publisher: Taylor & Francis Ltd
Publish Date: 7-Feb-2008
Country of Publication: United Kingdom
Books By Author Birgitta Sandberg
View all books by Birgitta Sandberg
» Have you read this book? We'd like to know what you think about it - write a review about Managing and Marketing Radical Innovations book by Birgitta Sandberg and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Birgitta Sandberg
Birgitta Sandberg is Assistant Professor in International Business and coordinator of the Global Innovation Management Masters Degree Programme at the Turku School of Economics, Finland.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.