Market Analysis by William Winston
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Market Analysis
By William Winston

Market Analysis

Assessing Your Business Opportunities


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Market Analysis by William Winston

Book Description

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information. Translated into Chinese!

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Book Details

ISBN: 9781560242680
ISBN-10: 156024268X
Format: Hardback
(216mm x 156mm x 23mm)
Pages: 254
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 17-Jun-1993
Country of Publication: United States

Other Editions...


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Consumer Satisfaction in Medical Practice by William Winston Consumer Satisfaction in Medical Practice, Hardback (August 1999)

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