Assessing Your Business Opportunities
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Market Analysis by William Winston
Book DescriptionPlanning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information. Translated into Chinese!
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Book DetailsISBN: 9781560242697
(216mm x 156mm x 17mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 28-Jun-1993
Country of Publication: United States
Books By Author William Winston
Internal Marketing, Paperback (August 2016)
First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Consumer Satisfaction in Medical Practice, Hardback (August 1999)View all books by William Winston
A guide for physicians and other decision makers in health care to providing the services customers want. Among the suggestions are remembering that office budgets and profits for practitioners exist to help offer better health care, creating a consumer's bill of rights, sending out newsletters and announcements of staff or hour changes, and incorp
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