Market Driven Strategy
Processes for Creating Value
By (author) George S. Day
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Market Driven Strategy by George S. Day
Book DescriptionIn 1990, George Day coined the phrase 'market-driven' and revolutionised the way companies worldwide think about business. Day reminds us that every employee in every company needs to always consider the market, not just the marketing or sales departments. Day provides a step-by-step guide to a proven five-step system for becoming market-driven: select markets, differentiate products, choose communication and distribution channels, decide on the scale and scope of support activities, and select areas for future growth. This pioneering volume, enhanced by examples from Day's work with such world-renowned companies as General Motors, Marriott, Kodak, General Electric, H.J.Heinz, IKEA, Nestle, and 3M, is the essential guide to this proven strategic approach.
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Book DetailsISBN: 9780684865362
(234mm x 155mm x 33mm)
Imprint: Free Press
Publisher: Simon & Schuster Ltd
Publish Date: 7-Dec-1999
Country of Publication: United Kingdom
Books By Author George S. Day
Market Driven Strategy, Paperback (December 2014)
Originally published: New York: Free Press; London: Collier Macmillan, c1990.
Strategy from the Outside in: Profiting from Customer Value, Hardback (August 2010)View all books by George S. Day
Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization's number-one priority; this, they contend, is the only way to achieve long-term success, even during the worst economic times.
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Author Biography - George S. Day
George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including The Market Driven Organization, the companion volume to this book. A consultant to leading corporations worldwide. Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.
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