Market Intelligence by Martin Callingham
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Market Intelligence
By Martin Callingham

Market Intelligence

How and Why Organizations use Market Research

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Format: Paperback

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Market Intelligence by Martin Callingham

Book Description

Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the mar

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Book Details

ISBN: 9780749442019
ISBN-10: 0749442018
Format: Paperback
(234mm x 156mm x 20mm)
Pages: 232
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 26-Mar-2004
Country of Publication: United Kingdom

Books By Author Martin Callingham


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Author Biography - Martin Callingham

Martin Callingham was formerly Group Market Research Director at Whitbread, where he ran the market research, direct marketing and spatial analysis departments. He is a Fellow of the Market Research Society, was Chairman of the Association of Users of Research (AURA) and has been a Council Member of ESOMAR. In 2001 he won the David Winton Award at the MRS conference. Currently, he is a visiting professor at Birkbeck College, University of London.

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