Market Intelligence by Martin Callingham
Look inside with Google Book Preview
Market Intelligence
By Martin Callingham

Market Intelligence

How and Why Organizations use Market Research

By (author) See other recent books by Martin Callingham
Format: Paperback

Normal Price: $71.37
Your Price: $64.23 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.14! (10% off normal price)
Plus...earn $3.21 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days

Market Intelligence by Martin Callingham

Book Description

Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the mar

Buy Market Intelligence book by Martin Callingham from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780749442019
ISBN-10: 0749442018
Format: Paperback
(234mm x 156mm x 20mm)
Pages: 232
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 26-Mar-2004
Country of Publication: United Kingdom

Books By Author Martin Callingham


» Have you read this book? We'd like to know what you think about it - write a review about Market Intelligence book by Martin Callingham and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Martin Callingham

Martin Callingham was formerly Group Market Research Director at Whitbread, where he ran the market research, direct marketing and spatial analysis departments. He is a Fellow of the Market Research Society, was Chairman of the Association of Users of Research (AURA) and has been a Council Member of ESOMAR. In 2001 he won the David Winton Award at the MRS conference. Currently, he is a visiting professor at Birkbeck College, University of London.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Martin Callingham close
Qualitative Market Research by Martin Callingham
» close