Market Intelligence by Per V. Jenster
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Market Intelligence
By Per V. Jenster

Market Intelligence

Building Strategic Insight

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Format: Paperback

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Market Intelligence by Per V. Jenster

Book Description

The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.

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Book Details

ISBN: 9788763002028
ISBN-10: 8763002027
Format: Paperback
(230mm x 155mm x 18mm)
Pages: 240
Imprint: Copenhagen Business School Press
Publisher: Copenhagen Business School Press
Publish Date: 22-Jan-2009
Country of Publication: Denmark

Books By Author Per V. Jenster

Outsourcing-Insourcing by Per V. Jenster Outsourcing-Insourcing, Hardback (February 2005)

Outsourcing became fashionable in the late 1980s, came of age in the 1990s and is now in this century a normal part of corporate life. Much of outsourcing was initially at the easily definable end of the spectrum, such as having a supplier make a component previously undertaken in house.

Company Analysis by Per V. Jenster Company Analysis, Hardback (April 2001)

The company appraisal is an essential part of the strategy process and is generally recommended as the first step in strategic planning. It is a subject that, although critical, is somewhat neglected in the literature. The appraisal of the company covers the assessment of strengths, weaknesses, capabilities, resources and vulnerabilities.

Competitor Analysis by Per V. Jenster Competitor Analysis, Paperback (November 2000)

This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.

Competitive Intelligence and Analysis by Per V. Jenster Competitive Intelligence and Analysis, Hardback (November 1998)

Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis.

» View all books by Per V. Jenster

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Author Biography - Per V. Jenster

Per V. Jenster is Professor at China Europe International Busi ness School, where he specializes in Strategic Management and En trepreneurship. Formerly, he was with Copenhagen Business School, Denmark, and IMD, Switzerland. He is considered an international expert on stra tegic planning and serves as a consultant and board member to a number of international firms. He has published more than one hundred books and articles on management issues. Klaus Solberg SA ilen is Assis tant Professor at the Blekinge Insti tute of Technology, Sweden, where he teaches Business and Competi tive Intelligence. He has written numerous books and articles in the field, among them Introduction to Private and Public Intelligence - The Swedish School of Competitive Intelligence (2005). He has a Ph.D. from the Universitat Leipzig, Germany, where he wrote on industrial espionage. Prior to his academic career, he worked in the USA, France and Scandinavia.

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Outsourcing-Insourcing by Per V. Jenster
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