Market-driven Thinking by Arch G. Woodside
Look inside with Google Book Preview
Market-driven Thinking
By Arch G. Woodside

Market-driven Thinking

Achieving Contextual Intelligence

By (author) See other recent books by Arch G. Woodside
Format: Hardback

Normal Price: $118.00
Your Price: $106.20 AUD, inc. GST
Shipping: $7.95 per order
You Save: $11.80! (10% off normal price)
Plus...earn $5.31 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days, Not for Xmas



Market-driven Thinking by Arch G. Woodside

Book Description

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.

Buy Market-driven Thinking book by Arch G. Woodside from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780750679015
ISBN-10: 0750679018
Format: Hardback
(229mm x 152mm x 20mm)
Pages: 324
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 3-Feb-2005
Country of Publication: United Kingdom

Books By Author Arch G. Woodside

Brand Choice by Arch G. Woodside Brand Choice, Hardback (November 2004)

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.

» View all books by Arch G. Woodside

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Market-driven Thinking book by Arch G. Woodside and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Arch G. Woodside close
Brand Choice by Arch G. Woodside
»
BoomerangBooks.com.au close