Marketing Accountability Imperative by Michael Dunn
Look inside with Google Book Preview
Marketing Accountability Imperative
By Michael Dunn

The Marketing Accountability Imperative

Driving Superior Returns on Marketing Investments

By (author) See other recent books by Michael Dunn See other recent books by Chris Halsall
Format: Hardback

Normal Price: $56.95
Your Price: $51.26 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.70! (10% off normal price)
Plus...earn $2.56 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Marketing Accountability Imperative by Michael Dunn

Book Description

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.

Buy Marketing Accountability Imperative book by Michael Dunn from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780787998325
ISBN-10: 078799832X
Format: Hardback
(229mm x 160mm x 39mm)
Pages: 464
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 27-Mar-2009
Country of Publication: United States

Books By Author Michael Dunn

Medical Ethics, Law and Communication at a Glance by Michael Dunn Medical Ethics, Law and Communication at a Glance, Paperback (December 2016)

Medical Ethics, Law and Communication at a Glance presents a succinct overview of these key areas of the medical curriculum. This new title aims to provide a concise summary of the three core, interlinked topics essential to resolving ethical dilemmas in medicine and avoiding medico-legal action.

Empirical Bioethics by Michael Dunn Empirical Bioethics, Hardback (December 2016)

This volume brings together key researchers in empirical bioethics, presenting a range of theoretical and practical perspectives on methodology.

Architect in Practice by Michael Dunn Architect in Practice, Paperback (January 2016)

Throughout its many editions, The Architect in Practice has remained a leading textbook used in the education of architects.

Beginner's Guide to Online Genealogy by Michael Dunn Beginner's Guide to Online Genealogy, Paperback (January 2015)

Use online tools to discover your family's history! With millions of records online, it's never been easier to chart your family history and discover your roots. Complete with tips on using free databases and genealogy apps, A Beginner's Guide to Online Genealogy has everything you need to find long-lost relatives and map your family tree!

» View all books by Michael Dunn

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Accountability Imperative book by Michael Dunn and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Michael Dunn

Michael Dunn is CEO and chairman of Prophet and is responsible for overseeing the firm's strategy, client relationships, and people. He is the co-author (with Scott Davis) of Building the Brand-Driven Business from Jossey-Bass. Chris Halsall , former Prophet and McKinsey consultant, works and lives in New York City.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Michael Dunn close
Medical Ethics, Law and Communication at a Glance by Michael Dunn
Empirical Bioethics by Michael Dunn
Architect in Practice by Michael Dunn
Beginner's Guide to Online Genealogy by Michael Dunn
Just Another Book by Michael Dunn
Building Law Encyclopaedia by Michael Dunn
Building the Brand-driven Business by Michael Dunn
»
Recent books by Chris Halsall close
Marketing Accountability Imperative by Chris Halsall
»
BoomerangBooks.com.au close