Marketing Across Cultures in Asia
A Practical Guide
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Marketing Across Cultures in Asia by Richard R. Gesteland
Book DescriptionPacked with useful information and real-world examples of how to do marketing across cultures in Asia.
Buy Marketing Across Cultures in Asia book by Richard R. Gesteland from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9788763000949
(230mm x 160mm x 15mm)
Imprint: Copenhagen Business School Press
Publisher: Copenhagen Business School Press
Publish Date: 10-Apr-2002
Country of Publication: Denmark
Books By Author Richard R. Gesteland
Cross-Cultural Business Behavior, Hardback (January 2012)» View all books by Richard R. Gesteland
The theme of this new edition is CHANGE. First of all, cultures change: Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profiles have been thoroughly updated, with new cases
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Author Biography - Richard R. Gesteland
George F. Seyk is a practicing international executive with over 18 years experience managing sales channels in Asia - including positions as Managing Director of Korea and Country Manager of Japan. He has practical experience in distribution management, joint venture and subsidiary development as well as contract and licensing negotiation. Richard R. Gesteland spent 30 years as an international manager - including three expatriate assignments in Asia - before founding the Global Management consultancy in 1994. Since then he has trained thousands of business people and international marketing students in Europe, Latin America, the Asia-Pacific region and the USA in how to reach agreement across cultures.
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