Eschatology, Escapology and the Illusion of the End
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Marketing Apocalypse by Stephen Brown
Book DescriptionThe present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
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Book DetailsISBN: 9780415173568
(234mm x 156mm x 16mm)
Publisher: Taylor & Francis Ltd
Publish Date: 11-Dec-1997
Country of Publication: United Kingdom
Books By Author Stephen Brown
Brands and Branding, Paperback (August 2016)
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
Securitization of Foreign Aid, Hardback (November 2015)View all books by Stephen Brown
Security concerns increasingly influence foreign aid: how Western countries give aid, to whom and why. With contributions from experts in the field, this book examines the impact of security issues on six of the world's largest aid donors, as well as on key crosscutting issues such as gender equality and climate change.
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