Marketing Apocalypse by Stephen Brown
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Marketing Apocalypse
By Stephen Brown

Marketing Apocalypse

Eschatology, Escapology and the Illusion of the End

Edited by See other recent books by Stephen Brown See other recent books by Jim Bell See other recent books by David Carson
Format: Paperback

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Marketing Apocalypse by Stephen Brown

Book Description

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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Book Details

ISBN: 9780415173568
ISBN-10: 0415173566
Format: Paperback
(234mm x 156mm x 16mm)
Pages: 312
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 11-Dec-1997
Country of Publication: United Kingdom

Books By Author Stephen Brown

Brands and Branding by Stephen Brown Brands and Branding, Paperback (August 2016)

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Securitization of Foreign Aid by Stephen Brown Securitization of Foreign Aid, Hardback (November 2015)

Security concerns increasingly influence foreign aid: how Western countries give aid, to whom and why. With contributions from experts in the field, this book examines the impact of security issues on six of the world's largest aid donors, as well as on key crosscutting issues such as gender equality and climate change.

» View all books by Stephen Brown

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