Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S by Erdener Kaynak
Look inside with Google Book Preview
Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S
By Erdener Kaynak

Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S


Normal Price: $188.00
Your Price: $169.20 AUD, inc. GST
Shipping: $7.95 per order
You Save: $18.80! (10% off normal price)
Plus...earn $8.46 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days, Not for Xmas



Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S by Erdener Kaynak

Book Description

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Buy Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S book by Erdener Kaynak from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780789009616
ISBN-10: 0789009617
Format: Hardback
(216mm x 156mm x 9mm)
Pages: 232
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 31-Jan-2000
Country of Publication: United States

Other Editions...


Books By Author Erdener Kaynak

Successfully Doing Business/Marketing In Eastern Europe by Erdener Kaynak Successfully Doing Business/Marketing In Eastern Europe, Hardback (December 2008)

A collection of instructive and detailed essays that helps readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. It covers the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.

When Economies Change Hands by Erdener Kaynak When Economies Change Hands, Hardback (August 2005)

Provides a much needed and timely survey of the transitioning markets of post-Communist Europe. Examines the historical, sociocultural and economic impacts of market transition.

International Retailing Plans and Strategies in Asia by Erdener Kaynak International Retailing Plans and Strategies in Asia, Paperback (June 2005)

Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

» View all books by Erdener Kaynak

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S book by Erdener Kaynak and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Erdener Kaynak close
Successfully Doing Business/Marketing In Eastern Europe by Erdener Kaynak
Global Enterprise by Erdener Kaynak
Global Enterprise by Erdener Kaynak
When Economies Change Hands by Erdener Kaynak
When Economies Change Hands by Erdener Kaynak
International Retailing Plans and Strategies in Asia by Erdener Kaynak
Marketing Issues in Western Europe by Erdener Kaynak
New Product Development by Erdener Kaynak
Guanxi by Erdener Kaynak
Export-Import Theory, Practices, and Procedures by Erdener Kaynak
Globalization of Business by Erdener Kaynak
Strategic Networks by Erdener Kaynak
Consumer Behavior in Asia by Erdener Kaynak
Japan and China by Erdener Kaynak
Contextual Management by Erdener Kaynak
Executive Development and Organizational Learning for Global Business by Erdener Kaynak
Handbook of Cross-Cultural Marketing by Erdener Kaynak
Trans-Oceanic Marketing Channel by Erdener Kaynak
International Management Leadership by Erdener Kaynak
Implementation of Total Quality Management by Erdener Kaynak
»
Recent books by Gopalkrishnan R. Iyer close
Customer Relationship Management in Electronic Markets by Gopalkrishnan R. Iyer
Customer Relationship Management in Electronic Markets by Gopalkrishnan R. Iyer
»
Recent books by Lance A. Masters close
»
BoomerangBooks.com.au close