Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S
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Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S by Erdener Kaynak
Book DescriptionMarketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
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Book DetailsISBN: 9780789009616
(216mm x 156mm x 9mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 31-Jan-2000
Country of Publication: United States
Books By Author Erdener Kaynak
Successfully Doing Business/Marketing In Eastern Europe, Hardback (December 2008)
A collection of instructive and detailed essays that helps readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. It covers the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.
When Economies Change Hands, Hardback (August 2005)
Provides a much needed and timely survey of the transitioning markets of post-Communist Europe. Examines the historical, sociocultural and economic impacts of market transition.
International Retailing Plans and Strategies in Asia, Paperback (June 2005)» View all books by Erdener Kaynak
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.
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