Marketing Communications in Tourism and Hospitality by Scott McCabe
Look inside with Google Book Preview
Marketing Communications in Tourism and Hospitality
By Scott McCabe

Marketing Communications in Tourism and Hospitality

Concepts, Strategies and Cases

By (author) See other recent books by Scott McCabe
Format: Paperback

Normal Price: $84.99
Your Price: $76.49 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.50! (10% off normal price)
Plus...earn $3.82 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Marketing Communications in Tourism and Hospitality by Scott McCabe

Book Description

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Buy Marketing Communications in Tourism and Hospitality book by Scott McCabe from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780750682770
ISBN-10: 0750682779
Format: Paperback
(246mm x 189mm x 18mm)
Pages: 320
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 20-Oct-2008
Country of Publication: United Kingdom

Books By Author Scott McCabe


Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Communications in Tourism and Hospitality book by Scott McCabe and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Scott McCabe close
Routledge Handbook of Tourism Marketing by Scott McCabe
»
BoomerangBooks.com.au close