Marketing Competences and Strategic Flexibility in China by Yonggui Wang
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Marketing Competences and Strategic Flexibility in China
By Yonggui Wang

Marketing Competences and Strategic Flexibility in China

By (author) See other recent books by Yonggui Wang See other recent books by Richard Li-Hua
Format: Hardback

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Marketing Competences and Strategic Flexibility in China by Yonggui Wang

Book Description

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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Book Details

ISBN: 9780230013506
ISBN-10: 0230013503
Format: Hardback
(216mm x 140mm x 17mm)
Pages: 277
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 1-Dec-2006
Country of Publication: United Kingdom

Books By Author Yonggui Wang

Marketing in China by Yonggui Wang Marketing in China, Hardback (March 2016)

Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day.

» View all books by Yonggui Wang

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Author Biography - Yonggui Wang

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China. RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.

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