Marketing Competences and Strategic Flexibility in China
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Marketing Competences and Strategic Flexibility in China by Yonggui Wang
Book DescriptionToday's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
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Book DetailsISBN: 9780230013506
(216mm x 140mm x 17mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 1-Dec-2006
Country of Publication: United Kingdom
Books By Author Yonggui Wang
Marketing in China, Hardback (March 2016)» View all books by Yonggui Wang
Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day.
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Author Biography - Yonggui Wang
YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China. RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.
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