Marketing Destinations and Venues for Conferences, Conventions and Business Events
A Convention and Event Perspective
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Marketing Destinations and Venues for Conferences, Conventions and Business Events by Tony Rogers
Book DescriptionMarketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
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Book DetailsISBN: 9780750667005
(246mm x 189mm x 15mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 25-Apr-2006
Country of Publication: United Kingdom
Books By Author Tony Rogers
Marketing Destinations and Venues for Conferences, Conventions and Business Events, Paperback (November 2015)
Conferences and Conventions, Hardback (January 2013)
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry.
Manual of the Law of Armed Conflict, Hardback (July 2004)» View all books by Tony Rogers
Covers various aspects of the law of armed conflict, including means and methods of warfare, the treatment of civilians and other non-combatants - including prisoners of war. This comprehensive manual focuses on the law of armed conflict prepared by a team of expert scholars and practitioners working for and with the UK Ministry of Defence.
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Author Biography - Tony Rogers
Tony Rogers is the Executive Director of two British conference industry associations: the British Association of Conference Destinations (a post he has held since 1989), and the Association of British Professional Conference Organisers (since 2000). He chairs the Research Working Group of the (UK) Business Tourism Partnership, and regularly writes articles on the conference industry for a range of industry publications.
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