By (author) George G. Brenkert
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Marketing Ethics by George G. Brenkert
Book DescriptionMarketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. * A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality* Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing* Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature* Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency
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Book DetailsISBN: 9780631214236
(229mm x 156mm x 21mm)
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Feb-2008
Country of Publication: United Kingdom
Books By Author George G. Brenkert
Marx's Ethics of Freedom (Routledge Library Editions: Political Science Volume 49), Paperback (July 2012)
Oxford Handbook of Business Ethics, Paperback (April 2012)
The Oxford Handbook of Business Ethics is a comprehensive treatment of the field of business ethics as seen from a philosophical approach. The volume consists of 24 essays that survey the field of business ethics in a broad and accessible manner, covering all major topics about the relationship between ethical theory and business ethics.
Marx's Ethics of Freedom, Hardback (October 2009)» View all books by George G. Brenkert
Reveals Marx's moral philosophy and analyzes its nature. This book discusses the methodological side of Marx's ethics showing how Marx's criticism of conventional morality and his views on historical materialism, determinism and ideology are compatible with having an ideological system of his own.
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Author Biography - George G. Brenkert
George G. Brenkert is Professor of Business Ethics at the McDonough School of Business, Georgetown University. Former Editor-in-Chief of Business Ethics Quarterly, he has published numerous articles on ethics, business ethics, and social and political philosophy. Among the books he has published are Political Freedom (1991) and Corporate Integrity and Accountability (2004).
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