Marketing Ethics by George G. Brenkert
Look inside with Google Book Preview
Marketing Ethics
By George G. Brenkert

Marketing Ethics

By (author) See other recent books by George G. Brenkert
Format: Paperback

Normal Price: $64.95
Your Price: $58.46 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.49! (10% off normal price)
Plus...earn $2.92 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Marketing Ethics by George G. Brenkert

Book Description

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. * A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality* Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing* Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature* Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

Buy Marketing Ethics book by George G. Brenkert from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780631214236
ISBN-10: 0631214232
Format: Paperback
(229mm x 156mm x 21mm)
Pages: 272
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Feb-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author George G. Brenkert

Oxford Handbook of Business Ethics by George G. Brenkert Oxford Handbook of Business Ethics, Paperback (April 2012)

The Oxford Handbook of Business Ethics is a comprehensive treatment of the field of business ethics as seen from a philosophical approach. The volume consists of 24 essays that survey the field of business ethics in a broad and accessible manner, covering all major topics about the relationship between ethical theory and business ethics.

Marx's Ethics of Freedom by George G. Brenkert Marx's Ethics of Freedom, Hardback (October 2009)

Reveals Marx's moral philosophy and analyzes its nature. This book discusses the methodological side of Marx's ethics showing how Marx's criticism of conventional morality and his views on historical materialism, determinism and ideology are compatible with having an ideological system of his own.

» View all books by George G. Brenkert

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Ethics book by George G. Brenkert and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - George G. Brenkert

George G. Brenkert is Professor of Business Ethics at the McDonough School of Business, Georgetown University. Former Editor-in-Chief of Business Ethics Quarterly, he has published numerous articles on ethics, business ethics, and social and political philosophy. Among the books he has published are Political Freedom (1991) and Corporate Integrity and Accountability (2004).

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by George G. Brenkert close
Political Freedom by George G. Brenkert
Marx's Ethics of Freedom (Routledge Library Editions: Political Science Volume 49) by George G. Brenkert
Oxford Handbook of Business Ethics by George G. Brenkert
Oxford Handbook of Business Ethics by George G. Brenkert
Marx's Ethics of Freedom by George G. Brenkert
Marketing Ethics by George G. Brenkert
Corporate Integrity and Accountability by George G. Brenkert
Political Freedom by George G. Brenkert
»
BoomerangBooks.com.au close