2nd Revised edition
By (author) John L. Mariotti
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Marketing Express by John L. Mariotti
Book DescriptionMarketing express is the fast-track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology. It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and WalMart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout. It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of "ten steps to making it work." Marketing express gets straight to the essentials so you can read up and act...fast.
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Book DetailsISBN: 9781841127040
(172mm x 123mm x 12mm)
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 24-Feb-2006
Country of Publication: United Kingdom
Books By Author John L. Mariotti
Complexity Crisis, Hardback (March 2008)
Filled with examples of companies who have conquered complexity, this guide demonstrates how to institute metrics and modifications to existing cost and management control systems so they can choose when to cut complexity out and when to capitalise on it.
Smart Marketing, Paperback (August 2004)
Most people think that marketing has entered a new era thanks to the Internet, e-commerce and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever.
Making Partnerships Work, Paperback (January 2002)
Covers the key areas of partnering, from understanding the different reasons for partnerships and alliances to initiating and succeeding with partnering. This title features examples and lessons from some of the world's most successful businesses, including Canon, Sony, Procter & Gamble, Manco, Henkel, WalaeoMart and Dell.
Marketing Express, Paperback (December 2001)» View all books by John L. Mariotti
Covers the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities. This title features examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the smartest thinkers.
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Author Biography - John L. Mariotti
John Mariotti is an internationally recognised executive, advisor, speaker, and author. Formerly President of Huffy Bicycles and Rubbermaid Office Products, he now serves on boards of four consumer and industrial products companies. He is the author of several books including Smart Things to Know About Marketing.
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