Marketing Express by John L. Mariotti
Look inside with Google Book Preview
Marketing Express
By John L. Mariotti

Marketing Express

2nd Revised edition

By (author) See other recent books by John L. Mariotti
Format: Paperback

Normal Price: $17.95
Your Price: $16.16 AUD, inc. GST
Shipping: $7.95 per order
You Save: $1.79! (10% off normal price)
Plus...earn $0.81 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Marketing Express by John L. Mariotti

Book Description

Marketing express is the fast-track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology. It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and WalMart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout. It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of "ten steps to making it work." Marketing express gets straight to the essentials so you can read up and act...fast.

Buy Marketing Express book by John L. Mariotti from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9781841127040
ISBN-10: 1841127043
Format: Paperback
(172mm x 123mm x 12mm)
Pages: 122
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 24-Feb-2006
Country of Publication: United Kingdom

Other Editions...


Books By Author John L. Mariotti

Complexity Crisis by John L. Mariotti Complexity Crisis, Hardback (March 2008)

Filled with examples of companies who have conquered complexity, this guide demonstrates how to institute metrics and modifications to existing cost and management control systems so they can choose when to cut complexity out and when to capitalise on it.

Smart Marketing by John L. Mariotti Smart Marketing, Paperback (August 2004)

Most people think that marketing has entered a new era thanks to the Internet, e-commerce and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever.

Making Partnerships Work by John L. Mariotti Making Partnerships Work, Paperback (January 2002)

Covers the key areas of partnering, from understanding the different reasons for partnerships and alliances to initiating and succeeding with partnering. This title features examples and lessons from some of the world's most successful businesses, including Canon, Sony, Procter & Gamble, Manco, Henkel, WalaeoMart and Dell.

Marketing Express by John L. Mariotti Marketing Express, Paperback (December 2001)

Covers the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities. This title features examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the smartest thinkers.

» View all books by John L. Mariotti

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Express book by John L. Mariotti and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - John L. Mariotti

John Mariotti is an internationally recognised executive, advisor, speaker, and author. Formerly President of Huffy Bicycles and Rubbermaid Office Products, he now serves on boards of four consumer and industrial products companies. He is the author of several books including Smart Things to Know About Marketing.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by John L. Mariotti close
Complexity Crisis by John L. Mariotti
Smart Marketing by John L. Mariotti
Making Partnerships Work by John L. Mariotti
Marketing Express by John L. Mariotti
»
BoomerangBooks.com.au close