Turning Marketing Strategies into Shareholder Value
By (author) Keith Ward
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Marketing Finance by Keith Ward
Book DescriptionBuilding on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.
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Book DetailsISBN: 9780750657709
(234mm x 156mm x 19mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 4-Nov-2003
Country of Publication: United Kingdom
Books By Author Keith Ward
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Christ and the Cosmos, Paperback (August 2015)
Keith Ward clarifies the Trinitarian doctrine in light of contemporary scientific thought, offering a coherent, wholly monotheistic interpretation of God.
Ethics and Christianity, Paperback (February 2015)» View all books by Keith Ward
First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
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