Marketing Greatest Hits by Kevin Duncan
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Marketing Greatest Hits
By Kevin Duncan

Marketing Greatest Hits

Another Masterclass in Modern Marketing Ideas Volume 2

By (author) See other recent books by Kevin Duncan
Format: Paperback

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Marketing Greatest Hits by Kevin Duncan

Book Description

Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach. Praise for Marketing Greatest Hits Volume I: "Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10." BA Business Life

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Book Details

ISBN: 9781408157213
ISBN-10: 1408157217
Classification: Sales & marketing
Format: Paperback (198mm x 129mm x 15mm)
Pages: 208
Imprint: A & C Black Publishers Ltd
Publisher: Bloomsbury Publishing PLC
Publish Date: 12-Apr-2012
Country of Publication: United Kingdom

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Books By Author Kevin Duncan

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Are you ruled by your computer or your mobile? This is what you can do about it.

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Learn in a week, what the experts learn in a lifetime

Dictionary of Business Bullshit by Kevin Duncan Dictionary of Business Bullshit, Paperback (December 2012)

Deciphering the jargon and bullshit we all encounter in business today.

Marketing Greatest Hits by Kevin Duncan Marketing Greatest Hits, Paperback (September 2010)

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.

» View all books by Kevin Duncan

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Author Biography - Kevin Duncan

Kevin Duncan is a marketing consultant and author. He has written numerous business books, including Teach Yourself: Run Your Own Business and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. Kevin has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.

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Recent books by Kevin Duncan close
Teach Yourself How to Tame Technology and Get Your Life Back by Kevin Duncan
Start Your Own Business in a Week: Teach Yourself by Kevin Duncan
Dictionary of Business Bullshit by Kevin Duncan
Marketing Greatest Hits by Kevin Duncan
»
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