Marketing Greatest Hits
Another Masterclass in Modern Marketing Ideas Volume 2
By (author) Kevin Duncan
Normal Price: $22.99
Your Price: $20.69 AUD, inc. GST
Shipping: $6.95 per order
You Save: $2.30! (10% off normal price)
Plus...earn $1.03 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Marketing Greatest Hits by Kevin Duncan
Book DescriptionHard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach. Praise for Marketing Greatest Hits Volume I: "Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10." BA Business Life
Buy Marketing Greatest Hits book by Kevin Duncan from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781408157213
Classification: Sales & marketing
Format: Paperback (198mm x 129mm x 15mm)
Imprint: A & C Black Publishers Ltd
Publisher: Bloomsbury Publishing PLC
Publish Date: 12-Apr-2012
Country of Publication: United Kingdom
You might also like...
Sonic Boom by Joel Beckerman
A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences
Fizz by Ted Wright
Teaches marketing professionals and entrepreneurs how to create and test a brand's stories for maximum word-of-mouth impact; build the communications network to tell it; harness Big Data for WOMM; find and train influencers; and measure a campaign's success.
Social Media Marketing by Stephan Dahl
This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilize social media and applies them to real-life examples and case studies from a range of industries.
China's Super Consumers by Savio Chan» View more books like these...
Chinese Consumers are Changing The World - Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19 th century, to Mao and Communism in the 20 th century, to the largest consumer market in the world by the early 21 st century.
Books By Author Kevin Duncan
Ideas Book, Hardback (June 2014)
A unique and practical guide to generating ideas by using diagrams and visual thinking techniques.
How to Tame Technology and Get Your Life Back: Teach Yourself, Paperback (April 2013)
Are you ruled by your computer or your mobile? This is what you can do about it.
Start Your Own Business in a Week: Teach Yourself, Paperback (March 2013)
Learn in a week, what the experts learn in a lifetime
Diagrams Book, Hardback (March 2013)» View all books by Kevin Duncan
A unique and practical guide to solving business problems by using diagrams and visual thinking techniques.
» Have you read this book? We'd like to know what you think about it - write a review about Marketing Greatest Hits book by Kevin Duncan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Kevin Duncan
Kevin Duncan is a marketing consultant and author. He has written numerous business books, including Teach Yourself: Run Your Own Business and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. Kevin has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
© 2003-2014. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.