Marketing Greatest Hits
Another Masterclass in Modern Marketing Ideas Volume 2
By (author) Kevin Duncan
Normal Price: $22.99
Your Price: $20.69 AUD, inc. GST
Shipping: $6.95 per order
You Save: $2.30! (10% off normal price)
Plus...earn $1.03 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Marketing Greatest Hits by Kevin Duncan
Book DescriptionHard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach. Praise for Marketing Greatest Hits Volume I: "Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10." BA Business Life
Buy Marketing Greatest Hits book by Kevin Duncan from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781408157213
Classification: Sales & marketing
Format: Paperback (198mm x 129mm x 15mm)
Imprint: A & C Black Publishers Ltd
Publisher: Bloomsbury Publishing PLC
Publish Date: 12-Apr-2012
Country of Publication: United Kingdom
You might also like...
Twitter is Not a Strategy by Tom Doctoroff
The frenzy over digital media has created a schism in the marketing world that is preventing brands from attaining their true business potential. Featuring case studies from Coca-Cola, Nike, and Apple, Tom Doctoroff breaks down the marketing framework and explains how digital marketing can't stand without the traditional foundation.
Brand Breakout by Nirmalya Kumar
Written by the world's leading thinkers on brand strategy, this updated paperback edition looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with Western brands.
Origination by Andy Pike
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
Sales Bible by Jeffrey H. Gitomer» View more books like these...
The Sales Bible softbound - NEW EDITION WITH SOCIAL MEDIA ANSWERS Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible , has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work - every day, in real-world selling situations.
Books By Author Kevin Duncan
Ideas Book, Hardback (June 2014)
A unique and practical guide to generating ideas by using diagrams and visual thinking techniques.
How to Tame Technology and Get Your Life Back: Teach Yourself, Paperback (April 2013)
Are you ruled by your computer or your mobile? This is what you can do about it.
Start Your Own Business in a Week: Teach Yourself, Paperback (March 2013)
Learn in a week, what the experts learn in a lifetime
Diagrams Book, Hardback (March 2013)» View all books by Kevin Duncan
A unique and practical guide to solving business problems by using diagrams and visual thinking techniques.
» Have you read this book? We'd like to know what you think about it - write a review about Marketing Greatest Hits book by Kevin Duncan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Kevin Duncan
Kevin Duncan is a marketing consultant and author. He has written numerous business books, including Teach Yourself: Run Your Own Business and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. Kevin has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
© 2003-2014. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.