Marketing Greatest Hits
Another Masterclass in Modern Marketing Ideas Volume 2
By (author) Kevin Duncan
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Marketing Greatest Hits by Kevin Duncan
Book DescriptionHard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach. Praise for Marketing Greatest Hits Volume I: "Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10." BA Business Life
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Book DetailsISBN: 9781408157213
(198mm x 129mm x 15mm)
Imprint: A & C Black Publishers Ltd
Publisher: Bloomsbury Publishing PLC
Publish Date: 12-Apr-2012
Country of Publication: United Kingdom
Books By Author Kevin Duncan
Business Bullshit Book: A Dictionary for Navigating the Jungle of Corporate Speak, Hardback (October 2016)
Deciphering the jargon and bullshit we all encounter in business today. Contains 2,000-plus of the most annoying, pretentious and often useless business jargon and terms. Each jargon and term is deciphered with a heavy dose of humour. Presented in dictionary format - includes cross-referencing to related bullshit jargons and terms.
Start Your Own Business in a Week, Paperback (September 2016)
Learn in a week, what the experts learn in a lifetime.
Smart Thinking Book, Hardback (October 2015)
A savvy and practical guide to help you stand out at work and in your career.
Ideas Book, Hardback (June 2014)» View all books by Kevin Duncan
A unique and practical guide to generating ideas by using diagrams and visual thinking techniques.
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Author Biography - Kevin Duncan
Kevin Duncan is a marketing consultant and author. He has written numerous business books, including Teach Yourself: Run Your Own Business and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. Kevin has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.
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