Online marketing has evolved far beyond just websites and banner ads. This title explains how to plan and execute effective cross-channel digital outreach using an array of the advanced, sophisticated tools and strategies.

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.

Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business-low start-up costs, strong earning potential, and a flexible work schedule. This title helps readers learn how to: set goals; eliminate self-sabotaging behaviors; market their products and business opportunity effectively; and more.

Get a handle on the most up--to--date selling strategies and techniques that will help you grow your business.

The next instalment in Capstone's brand new business series What You Need to Know About... These accessible books will get anyone up to speed, fast. . And this latest edition is no different. Who wants to read tomes and reams of start-up advice? Who wants to spend days researching on the internet.

Thinking of setting up a business or stuck in a rut with the one you already have but don't know how to move forward? Get a kickstart with this little book which will give you just enough to get you going...

Are you finding it hard to keep your business going in the current climate, or just wondering where to go next? Get a kick-start with this little book which will give you just enough to get you going...

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.