Marketing Health by Virginia Berridge
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Marketing Health
By Virginia Berridge

Marketing Health

Smoking and the Discourse of Public Health in Britain, 1945-2000

By (author) See other recent books by Virginia Berridge
Format: Hardback

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Marketing Health by Virginia Berridge

Book Description

The post war history of public health and the role of smoking within that history epitomises the tensions which surround taking health to the public. Public health history has largely concentrated on the nineteenth century sanitary period or on the years before the Second World War, often focussing on the environmental advances, or on the professional and occupational history of public health as an activity. This book has a different focus: it deals with the change in the outlook of public health post war. From a focus on services, vaccination, and dealing with health issues at the local level, public health had developed new discourse. Centring on chronic disease, it became concerned with the concept of 'risk' and targeted individual behaviour. The mass media and centralised campaigning directed at the whole population replaced local campaigns, and politicians changed their mind about speaking directly to the public on health matters. Their early worries about the 'nanny state' gave place to a desire to inculcate new norms of behaviour, and it was debated how change was to be achieved. Identifying debates between those believing in 'systematic gradualism' and those who advocated a more coercive approach, Virginia Berridge uses smoking as a model. Such debates brought into play tensions over the relationships between public health and industrial interests. Health campaigning by new style pressure groups like ASH, which were part state funded, was an important motive force behind the change. In the 1980s and 1990s, public health changed again. Passive smoking and HIV/AIDS brought environmental concerns back into public health, which had disappeared after the 1950s. The 'rise of addiction' for smoking demonstrated the power of pharmaceutical interests to define a new 'pharmaceutical public health' in which treatment and 'magic bullets' were also tactics for prevention. In the early 21st century, public health was play to complex tensions and conflicting impetuses. This book shows that those tensions were nothing new and outlines their development over the last half century.

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Book Details

ISBN: 9780199260300
ISBN-10: 0199260303
Format: Hardback
(223mm x 146mm x 23mm)
Pages: 360
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 19-Jul-2007
Country of Publication: United Kingdom

Books By Author Virginia Berridge

Public Health: A Very Short Introduction by Virginia Berridge Public Health: A Very Short Introduction, Paperback (July 2016)

This Very Short Introduction outlines the nature of public health in our world today and places public health in its historical context from the earliest times, analysing in particular the changes in public health regulation through the nineteenth century and the twentieth and twenty first centuries.

Concepts of Addictive Substances and Behaviours Across Time and Place by Virginia Berridge Concepts of Addictive Substances and Behaviours Across Time and Place, Paperback (February 2016)

Concepts of Addictive Substances and Behaviours across Time and Place examines the temporal and spatial variances of addiction behaviours in European societies, illustrates the intertwining of regional and global trends in behaviours, and sets out a framework for understanding the roles played by different social actors.

Demons by Virginia Berridge Demons, Hardback (November 2013)

In Demons, Virginia Berridge explores the factors that have affected social attitudes to tobacco, alcohol, and a variety of drugs, through history. Gender, class, and political context have all played a part in a debate that continues today in concerns about binge drinking in the young and the classification of cannabis.

Medicine, the Market and the Mass Media by Virginia Berridge Medicine, the Market and the Mass Media, Paperback (October 2012)

The contributors to this volume chart, and provide an analysis of, the development of a new view of 'the health of the public' and the influences which shaped it in the 20th century, in particular in the post-World War II years.

» View all books by Virginia Berridge

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Recent books by Virginia Berridge close
Public Health: A Very Short Introduction by Virginia Berridge
Concepts of Addictive Substances and Behaviours Across Time and Place by Virginia Berridge
Demons by Virginia Berridge
Medicine, the Market and the Mass Media by Virginia Berridge
Environment, Health and History by Virginia Berridge
Public Health in History by Virginia Berridge
Medicine, the Market and the Mass Media by Virginia Berridge
Poor Health by Virginia Berridge
AIDS and Contemporary History by Virginia Berridge
Health and Society in Britain since 1939 by Virginia Berridge
Health and Society in Britain since 1939 by Virginia Berridge
AIDS in the UK by Virginia Berridge
AIDS in the UK by Virginia Berridge
»
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