Marketing Higher Education
Theory and Practice
Normal Price: $99.95
Your Price: $89.96 AUD, inc. GST
Shipping: $7.95 per order
You Save: $10.00! (10% off normal price)
Plus...earn $4.50 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Marketing Higher Education by Paul Gibbs
Book DescriptionHow can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, 'University', the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
Buy Marketing Higher Education book by Paul Gibbs from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780335220328
(90mm x 60mm x 5mm)
Imprint: Open University Press
Publisher: Open University Press
Publish Date: 1-Dec-2008
Country of Publication: United Kingdom
Books By Author Paul Gibbs
Doing Work-Based Research, Paperback (March 2010)
This book is essential reading for anyone undertaking a research project in their own workplace, covering everything the researcher needs to consider when researching in this context.
Marketing Higher and Further Education, Paperback (November 2000)» View all books by Paul Gibbs
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
» Have you read this book? We'd like to know what you think about it - write a review about Marketing Higher Education book by Paul Gibbs and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Paul Gibbs
Felix Maringe is a lecturer in the School of Education at the University of Southampton, teaching on a range of PGCE courses. He is also Chair of the Academy of Marketing's Special Interest Group in Marketing of Higher Education. Paul Gibbs is Reader in Education at the University of Middlesex. He is widely published in educational, management and marketing literature in the UK, USA and Australia.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.