The Marketing Imagination
New, Expanded Edition
Normal Price: $39.99
Your Price: $35.99 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.00! (10% off normal price)
Plus...earn $1.80 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Marketing Imagination by Theodore Levitt
Book DescriptionSince its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
Buy Marketing Imagination book by Theodore Levitt from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780029190906
(234mm x 155mm x 22mm)
Imprint: Simon & Schuster
Publisher: Simon & Schuster
Publish Date: 21-Apr-1986
Country of Publication: United States
Books By Author Theodore Levitt
Marketing Myopia, Paperback (June 2008)View all books by Theodore Levitt
Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
» Have you read this book? We'd like to know what you think about it - write a review about Marketing Imagination book by Theodore Levitt and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Theodore Levitt
Theodore Levitt is Editor of the Harvard Business Review and Edward W. Carter Professor of Business Administration at the Harvard Business School. One of the most widely read and respected figures in marketing, he is a four-time winner of the annual McKinsey Award for the best article in the Harvard Business Review.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.