Marketing Literature by Claire Squires
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Marketing Literature
By Claire Squires

Marketing Literature

The Making of Contemporary Writing in Britain

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Format: Hardback

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Marketing Literature by Claire Squires

Book Description

This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.

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Book Details

ISBN: 9781403997739
ISBN-10: 140399773X
Format: Hardback
(216mm x 140mm x 15mm)
Pages: 246
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 11-Oct-2007
Country of Publication: United States

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Books By Author Claire Squires

Marketing Literature by Claire Squires Marketing Literature, Paperback (October 2007)

This is an important study of the publishing of contemporary writing in Britain. now available in paperback for the first time. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading.

» View all books by Claire Squires

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Author Biography - Claire Squires

CLAIRE SQUIRES is Professor of Publishing Studies and Director of the Stirling Centre for International Publishing and Communication at the University of Stirling, UK. Her previous books include Philip Pullman, Master Storyteller: A Guide to the Worlds of His Dark Materials (2007) and she is co-Volume editor of the Cambridge History of the Book in Britain Volume 7: The Twentieth Century and Beyond (2013). She previously worked at Hodder Headline publishers.

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