2nd Revised edition
Normal Price: $79.99
Your Price: $71.99 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.00! (10% off normal price)
Plus...earn $3.60 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Marketing Logistics by Martin Christopher
Book DescriptionThis interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Buy Marketing Logistics book by Martin Christopher from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780750652247
(234mm x 156mm x 9mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 9-May-2003
Country of Publication: United Kingdom
Books By Author Martin Christopher
Logistics & Supply Chain Management, Paperback (February 2016)
Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This 5th edition provides the most up-to-date practical tools to manage the people and processes that allow businesses to gain and maintain competitive advantage through their supply chains.
Business Operations Models, Paperback (May 2015)» View all books by Martin Christopher
Considers how to make business operations more strategic, through highlighting the core fundamentals that business leaders should be guided by in order to achieve organizational success.
» Have you read this book? We'd like to know what you think about it - write a review about Marketing Logistics book by Martin Christopher and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Martin Christopher
Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.