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Marketing Logistics by Martin Christopher
Book DescriptionThis interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
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Book DetailsISBN: 9780750652247
(234mm x 156mm x 9mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 9-May-2003
Country of Publication: United Kingdom
Books By Author Martin Christopher
Logistics & Supply Chain Management, Paperback (February 2016)
Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This 5th edition provides the most up-to-date practical tools to manage the people and processes that allow businesses to gain and maintain competitive advantage through their supply chains.
Business Operations Models, Paperback (May 2015)» View all books by Martin Christopher
Considers how to make business operations more strategic, through highlighting the core fundamentals that business leaders should be guided by in order to achieve organizational success.
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Author Biography - Martin Christopher
Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.
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