Marketing Management in Practice by John Williams
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Marketing Management in Practice
By John Williams

Marketing Management in Practice

By (author) See other recent books by John Williams See other recent books by Tony Curtis
Format: Paperback

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Marketing Management in Practice by John Williams

Book Description

'"Butterworth-Heinemann's CIM Coursebooks" have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications' - Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing. 'Here in Dubai, we have used the "Butterworth-Heinemann Coursebooks" in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation' - Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates. "Butterworth-Heinemann's official CIM Coursebooks" are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. This title offers extensive online materials that support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. This title is written specially for the Marketing Management in Practice module by the Senior Examiner. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

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Book Details

ISBN: 9780750689632
ISBN-10: 0750689633
Format: Paperback
(246mm x 189mm x 20mm)
Pages: 320
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 21-Jul-2008
Country of Publication: United Kingdom

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Books By Author John Williams

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Screw Work Break Free by John Williams Screw Work Break Free, Paperback (August 2016)

One of the biggest hurdles people encounter when they want to break free from the 9-5 is what to do instead. This book specifically focuses on getting readers past this obstacle by overturning the myth that you have to have a perfect business idea to start off with.

English Renaissance Poetry by John Williams English Renaissance Poetry, Paperback (April 2016)

The poetry of the English Renaissance speaks directly across the centuries to the renaissance of poetic exploration in our own time. This book captures this ferment and variety as no other anthology does. It includes some of the most famous poems by some of the most famous poets of the English language.

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Author Biography - John Williams

John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.

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