Text and Cases
Normal Price: $212.00
Your Price: $190.80 AUD, inc. GST
Shipping: $7.95 per order
You Save: $21.20! (10% off normal price)
Plus...earn $9.54 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Marketing Management by Robert E. Stevens
Book DescriptionStep-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies' situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: * an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing * customer analysis--segmentation, market grids, and market estimations * competitive analysis--types of competition, gathering intelligence, and marketing audits * financial analysis--assessing revenue, cost, profitability, and risk for marketing decisions * marketing planning--both strategic planning and operational perspectives * evaluation and control of marketing activities including sales, cost, and profit
Buy Marketing Management book by Robert E. Stevens from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780789012333
(216mm x 156mm x 29mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 19-Oct-2004
Country of Publication: United States
Books By Author Robert E. Stevens
Essentials of Marketing Research, Hardback (November 2012)
Rev. ed. of: Marketing research: text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Concise Encyclopedia of Professional Services Marketing, Hardback (January 2009)
Provides an account of the concepts and strategies necessary to successfully market professional services and grow a business. This work contains an appendix of information on launching a multimedia advertising campaign, with focus on effective website design and other contemporary media formats.
Concise Encyclopedia of Insurance Terms, Hardback (August 2008)
A reference book for insurance professionals, consumers, and students. It offers definitions of common insurance terms in a detailed format with examples.
Concise Encyclopedia of Investing, Hardback (December 2006)» View all books by Robert E. Stevens
Provides concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This user-friendly handbook presents not only simple explanations of various investing terms and concepts, but also a short discussion on each as to how it applies in everyday life.
» Have you read this book? We'd like to know what you think about it - write a review about Marketing Management book by Robert E. Stevens and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.