Marketing, Morality and the Natural Environment by Andrew Crane
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Marketing, Morality and the Natural Environment
By Andrew Crane

Marketing, Morality and the Natural Environment

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Format: Hardback

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Marketing, Morality and the Natural Environment by Andrew Crane

Book Description

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

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Book Details

ISBN: 9780415213820
ISBN-10: 0415213827
Format: Hardback
(234mm x 156mm x 16mm)
Pages: 224
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 26-Oct-2000
Country of Publication: United Kingdom

Other Editions...


Books By Author Andrew Crane

Business Ethics by Andrew Crane Business Ethics, Paperback (January 2016)

Taking an international perspective Business Ethics covers the complex and fascinating ethical challenges faced by businesses from across the globe. Their experiences are described in detail and students are provided with the concepts, tools, and theories needed to analyse the issues raised and develop their own decision-making skills.

Corporate Social Responsibility by Andrew Crane Corporate Social Responsibility, Hardback (July 2013)

Modern business is obliged to meet increasingly demanding ethical, environmental, legal, commercial and public standards as defined by wider society. Corporate Social Responsibility (CSR) has therefore become an important consideration for managers at all levels. This text introduces the key themes and issues in CSR.

Oxford Handbook of Corporate Social Responsibility by Andrew Crane Oxford Handbook of Corporate Social Responsibility, Paperback (August 2009)

CSR encompasses broad questions about the changing relationship between business, society, and government. This Handbook is an authoritative review of the academic research that has both prompted, and responded to, these issues. Bringing together leading experts, it provides clear thinking and new perspectives on CSR and the debates around it.

» View all books by Andrew Crane

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