Marketing Nutrition by Brian Wansink
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Marketing Nutrition
By Brian Wansink

Marketing Nutrition

Soy, Functional Foods, Biotechnology, and Obesity

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Format: Paperback

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Marketing Nutrition by Brian Wansink

Book Description

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink\u2019s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products\u2019 failures and successes. The key problem with marketing nutrition remains, after all, marketing.

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Book Details

ISBN: 9780252074554
ISBN-10: 0252074556
Format: Paperback
(5830mm x 3895mm x 458mm)
Pages: 224
Imprint: University of Illinois Press
Publisher: University of Illinois Press
Publish Date: 1-Feb-2007
Country of Publication: United States

Other Editions...

Books By Author Brian Wansink

Slim by Design by Brian Wansink Slim by Design, Paperback (April 2016)

Through his extensive research, the author found that we are increasingly starting to arrange our homes to make unhealthy, comforting foods easier to reach and consume. This has all helped to make us 'fat by design'. This book shows how you can adapt and redesign your most common spaces in innovative ways to start losing weight naturally.

Mindless Eating by Brian Wansink Mindless Eating, Paperback (January 2011)

Every day, we each make around 200 decisions about eating. But studies have shown that 90 percent of these decisions are made without any conscious choice. This title lays bare the facts about our true eating habits to show that awareness of our patterns can allow us to lose weight effectively and without serious changes to our lives.

Asking Questions by Brian Wansink Asking Questions, Paperback (April 2004)

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.

» View all books by Brian Wansink


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Author Biography - Brian Wansink

Brian Wansink is a professor of applied economics of marketing and of nutritional science at Cornell University. He is the director of the Cornell Food and Brand Lab and the author of Mindless Eating: Why We Eat More than We Think.

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