The Marketing Plan
A Step-by-step Guide 3rd Revised edition
By (author) John Westwood
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Marketing Plan by John Westwood
Book DescriptionA well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide should clarify the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task. Containing market research methods, presentational software and approaches to the key areas of Europe, North America and Asia Pacific, this guide takes the reader step-by-step through the marketing planning process to the preparation of all types of marketing plans. Processes discussed are: the collection of company and product information; assessment of the competition; marketing strategies; promotion strategies; different approaches for different markets; and writing the marketing plan.
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Book DetailsISBN: 9780749437480
(233mm x 153mm x 17mm)
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 14-Feb-2002
Country of Publication: United Kingdom
Books By Author John Westwood
How to Write a Marketing Plan, Paperback (September 2016)
Is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.
How to Get Started in Export, Paperback (June 2012)
From choosing the best markets for your products and making the most of the range of services available to working with agents and distributors and the need to comply with regulations at home and abroad, this title explains the different angles to consider and how to make the best possible start in exports.
Building Your Business Through Export, Paperback (May 2012)
Suitable for exporters, this title explains how to navigate the risks, build an understanding of potential target markets and make the most of the services many governments make available to their exporters as you develop and implement your export strategy.
Marketing Your Business, Paperback (March 2011)» View all books by John Westwood
Covers various aspects of marketing to develop a strategy and increase profit, including advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. This title explains how to use the internet, set up websites and online shops.
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Author Biography - John Westwood
John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group.
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