Marketing Plan by John Westwood
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Marketing Plan
By John Westwood

The Marketing Plan

A Step-by-step Guide 3rd Revised edition

By (author) See other recent books by John Westwood
Format: Paperback

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Marketing Plan by John Westwood

Book Description

A well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide should clarify the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task. Containing market research methods, presentational software and approaches to the key areas of Europe, North America and Asia Pacific, this guide takes the reader step-by-step through the marketing planning process to the preparation of all types of marketing plans. Processes discussed are: the collection of company and product information; assessment of the competition; marketing strategies; promotion strategies; different approaches for different markets; and writing the marketing plan.

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Book Details

ISBN: 9780749437480
ISBN-10: 0749437480
Format: Paperback
(233mm x 153mm x 17mm)
Pages: 224
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 14-Feb-2002
Country of Publication: United Kingdom

Other Editions...


Books By Author John Westwood

How to Write a Marketing Plan by John Westwood How to Write a Marketing Plan, Paperback (September 2016)

Is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.

How to Get Started in Export by John Westwood How to Get Started in Export, Paperback (June 2012)

From choosing the best markets for your products and making the most of the range of services available to working with agents and distributors and the need to comply with regulations at home and abroad, this title explains the different angles to consider and how to make the best possible start in exports.

Building Your Business Through Export by John Westwood Building Your Business Through Export, Paperback (May 2012)

Suitable for exporters, this title explains how to navigate the risks, build an understanding of potential target markets and make the most of the services many governments make available to their exporters as you develop and implement your export strategy.

Marketing Your Business by John Westwood Marketing Your Business, Paperback (March 2011)

Covers various aspects of marketing to develop a strategy and increase profit, including advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. This title explains how to use the internet, set up websites and online shops.

» View all books by John Westwood

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Author Biography - John Westwood

John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group.

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Recent books by John Westwood close
How to Write a Marketing Plan by John Westwood
How to Write a Marketing Plan by John Westwood
How to Get Started in Export by John Westwood
Building Your Business Through Export by John Westwood
Marketing Your Business by John Westwood
Historical Atlas of World Railroads by John Westwood
Marketing Plan Workbook by John Westwood
»
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