Marketing Pocketbook by Neil Russell-Jones
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Marketing Pocketbook
By Neil Russell-Jones

The Marketing Pocketbook

3rd Revised edition

By (author) See other recent books by Neil Russell-Jones
Illustrated by Phil Hailstone See other recent books by Phil Hailstone
Format: Paperback

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Marketing Pocketbook by Neil Russell-Jones

Book Description

Designed to give readers a thorough grounding in the basic concepts and theories of marketing, the pocketbook is structured into three parts. The first part deals with the fundamental concepts, while part two addresses the marketing process - in other words, how to go about it. The final part explains how to put the theory into practice. All the fundamentals are covered, from market research and the development of a marketing strategy, to the planning and implementation of marketing campaigns.

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Book Details

ISBN: 9781903776292
ISBN-10: 1903776295
Format: Paperback
(105mm x 148mm x 8mm)
Pages: 128
Imprint: Management Pocketbooks
Publisher: Management Pocketbooks
Publish Date: 1-Dec-2004
Country of Publication: United Kingdom

Other Editions...


Books By Author Neil Russell-Jones

Marketing Pocketbook by Neil Russell-Jones Marketing Pocketbook, Paperback (November 2014)

Structured into three parts, the first explains the basic concepts and what marketing is, the second deals with the marketing process, and the final part looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns.

Your Own Allotment by Neil Russell-Jones Your Own Allotment, Paperback (March 2008)

Clear, concise and accurate information presented in easily readable format

Strategy Pocketbook by Neil Russell-Jones Strategy Pocketbook, Paperback (November 2003)

A strategy defines which markets a business will operate in and sets out the organisational competencies. This book introduces strategy in concise terms and sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that lead to the setting and development of a strategy.

Decision-making Pocketbook by Neil Russell-Jones Decision-making Pocketbook, Paperback (February 2000)

This is a practical introduction to the techniques of decision-making which covers everything you need to know about understanding the key components of a decision, to a framework for decision making with methodologies and case studies.

» View all books by Neil Russell-Jones

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Author Biography - Neil Russell-Jones

The author is a management consultant, chartered banker, member of the Strategic Planning Society and active writer, speaker and lecturer.

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