The Marketing Pocketbook
3rd Revised edition
Marketing Pocketbook by Neil Russell-Jones
Book DescriptionDesigned to give readers a thorough grounding in the basic concepts and theories of marketing, the pocketbook is structured into three parts. The first part deals with the fundamental concepts, while part two addresses the marketing process - in other words, how to go about it. The final part explains how to put the theory into practice. All the fundamentals are covered, from market research and the development of a marketing strategy, to the planning and implementation of marketing campaigns.
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Book DetailsISBN: 9781903776292
(105mm x 148mm x 8mm)
Imprint: Management Pocketbooks
Publisher: Management Pocketbooks
Publish Date: 1-Dec-2004
Country of Publication: United Kingdom
Books By Author Neil Russell-Jones
Marketing Pocketbook, Paperback (November 2014)
Structured into three parts, the first explains the basic concepts and what marketing is, the second deals with the marketing process, and the final part looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns.
Your Own Allotment, Paperback (March 2008)
Clear, concise and accurate information presented in easily readable format
Strategy Pocketbook, Paperback (November 2003)
A strategy defines which markets a business will operate in and sets out the organisational competencies. This book introduces strategy in concise terms and sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that lead to the setting and development of a strategy.
Decision-making Pocketbook, Paperback (February 2000)» View all books by Neil Russell-Jones
This is a practical introduction to the techniques of decision-making which covers everything you need to know about understanding the key components of a decision, to a framework for decision making with methodologies and case studies.
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Author Biography - Neil Russell-Jones
The author is a management consultant, chartered banker, member of the Strategic Planning Society and active writer, speaker and lecturer.
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