Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb
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Marketing Research for Non-profit, Community and Creative Organizations
By Bonita Kolb

Marketing Research for Non-profit, Community and Creative Organizations

How to Improve Your Product, Find Customers and Effectively Promote Your Message

By (author) See other recent books by Bonita Kolb
Format: Paperback

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Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb

Book Description

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

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Book Details

ISBN: 9780750687607
ISBN-10: 0750687606
Format: Paperback
(246mm x 189mm x 18mm)
Pages: 286
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 30-Jun-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author Bonita Kolb

Tourism Marketing for Cities and Towns by Bonita Kolb Tourism Marketing for Cities and Towns, Hardback (October 2015)

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

Marketing Research by Bonita Kolb Marketing Research, Paperback (April 2008)

A highly practical student text with an emphasis on both critical thinking and hands-on application which gives appropriate weight to quantitative and qualitative techniques.

» View all books by Bonita Kolb

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