Marketing Research for Non-profit, Community and Creative Organizations
How to Improve Your Product, Find Customers and Effectively Promote Your Message
By (author) Bonita Kolb
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Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb
Book Description'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.
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Book DetailsISBN: 9780750687607
(246mm x 189mm x 18mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 30-Jun-2008
Country of Publication: United Kingdom
Books By Author Bonita Kolb
Tourism Marketing for Cities and Towns, Hardback (October 2015)
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Marketing Research, Paperback (April 2008)» View all books by Bonita Kolb
A highly practical student text with an emphasis on both critical thinking and hands-on application which gives appropriate weight to quantitative and qualitative techniques.
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