Marketing Research by Svend Hollensen
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Marketing Research
By Svend Hollensen

Marketing Research

An International Approach

By (author) See other recent books by Svend Hollensen See other recent books by Marcus Schmidt
Format: Paperback

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Marketing Research by Svend Hollensen

Book Description

Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.

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Book Details

ISBN: 9780273646358
ISBN-10: 0273646354
Format: Paperback
(244mm x 189mm x 35mm)
Pages: 632
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 11-May-2006
Country of Publication: United Kingdom

Books By Author Svend Hollensen

Global Marketing Management by Svend Hollensen Global Marketing Management, Paperback (June 2013)

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

Essentials of Global Marketing by Svend Hollensen Essentials of Global Marketing, Paperback (July 2012)

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Marketing Planning by Svend Hollensen Marketing Planning, Paperback (July 2010)

Presents a global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.

» View all books by Svend Hollensen

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