Marketing Revealed by Willem Burgers
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Marketing Revealed
By Willem Burgers

Marketing Revealed

Challenging the Myths

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Format: Hardback

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Marketing Revealed by Willem Burgers

Book Description

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

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Book Details

ISBN: 9780230537149
ISBN-10: 0230537146
Format: Hardback
(235mm x 155mm x 18mm)
Pages: 206
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 7-Dec-2007
Country of Publication: United Kingdom

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Author Biography - Willem Burgers

WILLEM BURGERS is a faculty member at CEIBS, the China Europe International Business School in Shanghai; he also holds the Bayer Chair in Strategy and Marketing. He teaches marketing and strategy both in (E)MBA and in executive education programs, including joint programs with the Harvard Business School and Columbia University in New York. His academic research is in the areas of marketing, strategy, and international business. His publications have appeared in the Strategic Management Journal, the California Management Review, the Journal of Organizational Behavior& Human Decision Processes, and the China Business Review. Burgers has worked for several companies including Philips NV in Holland and Switzerland, and Toledo Scale in the United States. He has consulted with and designed and delivered in-company special executive education programmes for a number of companies, both in China and worldwide, including Kodak, Lufthansa, Novartis, LVMH, BASF, GE, Digital China, Siemens, HP, Nokia, and Lenovo.

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