Marketing Strategy Desktop Guide
2nd Revised edition
By (author) Norton Paley
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Marketing Strategy Desktop Guide by Norton Paley
Book DescriptionGreat business successes are not based purely on clever products. Would Hoover, Gillette, Penguin Books (to name a few) have succeeded without a smart marketing strategy?"Desktop Guides" are a practical source of reference, guidance, techniques and best practice - with an abundance of checklists, charts, do's and don'ts, summaries and special tips. You can use this guide in two ways: read it through to acquire all the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies; and, dip into any chapter to find stimulating ideas and solutions for the issues you are currently facing.
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Book DetailsISBN: 9781854184900
(230mm x 175mm x 17mm)
Publish Date: 11-Oct-2007
Country of Publication: United Kingdom
Books By Author Norton Paley
Managers Guide to Competitive Marketing Strategies, Hardback (January 2006)» View all books by Norton Paley
How to make your business more profitable and successful through marketing.
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Author Biography - Norton Paley
Norton Paley has had over 25 years' senior management experience in the USA. He is the author of several books including Successful Business Planning and Manage to Win [Thorogood]. He is now a successful consultant - his client companies include: American Express, Chevron Chemical, Prentice-Hall, Hoechst and McDonnell-Douglas.
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