Marketing Strategy and Management
4th Revised edition
By (author) Michael J. Baker
Normal Price: $114.95
Your Price: $103.46 AUD, inc. GST
Shipping: $7.95 per order
You Save: $11.50! (10% off normal price)
Plus...earn $5.17 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Marketing Strategy and Management by Michael J. Baker
Book DescriptionThe new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples to encourage students to apply theoretical principles to practical real-world situations. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/baker/index.asp
Buy Marketing Strategy and Management book by Michael J. Baker from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781403986276
(247mm x 190mm x 33mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 20-Apr-2007
Country of Publication: United States
Books By Author Michael J. Baker
Dialogue, Argumentation and Education, Hardback (December 2016)
This book presents the historical, theoretical and empirical foundations of educational practices involving dialogue and argumentation.
Marketing Theory, Paperback (May 2016)
Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.
Marketing Strategy and Management, Paperback (December 2014)» View all books by Michael J. Baker
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
» Have you read this book? We'd like to know what you think about it - write a review about Marketing Strategy and Management book by Michael J. Baker and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Michael J. Baker
MICHAEL J. BAKER is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour. He is currently President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.