Marketing Strategy and Management by Michael J. Baker
Look inside with Google Book Preview
Marketing Strategy and Management
By Michael J. Baker

Marketing Strategy and Management

4th Revised edition

By (author) See other recent books by Michael J. Baker
Format: Paperback

Normal Price: $114.95
Your Price: $103.46 AUD, inc. GST
Shipping: $7.95 per order
You Save: $11.50! (10% off normal price)
Plus...earn $5.17 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Marketing Strategy and Management by Michael J. Baker

Book Description

The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples to encourage students to apply theoretical principles to practical real-world situations. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/baker/index.asp

Buy Marketing Strategy and Management book by Michael J. Baker from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9781403986276
ISBN-10: 1403986274
Format: Paperback
(247mm x 190mm x 33mm)
Pages: 608
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 20-Apr-2007
Country of Publication: United States

Other Editions...


Books By Author Michael J. Baker

Dialogue, Argumentation and Education by Michael J. Baker Dialogue, Argumentation and Education, Hardback (December 2016)

This book presents the historical, theoretical and empirical foundations of educational practices involving dialogue and argumentation.

Marketing Theory by Michael J. Baker Marketing Theory, Paperback (May 2016)

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

Marketing Strategy and Management by Michael J. Baker Marketing Strategy and Management, Paperback (December 2014)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

» View all books by Michael J. Baker

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Strategy and Management book by Michael J. Baker and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Michael J. Baker

MICHAEL J. BAKER is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour. He is currently President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Michael J. Baker close
Dialogue, Argumentation and Education by Michael J. Baker
Marketing Theory by Michael J. Baker
Marketing Book by Michael J. Baker
Marketing Strategy and Management by Michael J. Baker
Product Strategy and Management by Michael J. Baker
Marketing Manual by Michael J. Baker
Industrial Innovation Technology, Policy, Diffusion by Michael J. Baker
»
BoomerangBooks.com.au close