Marketing Strategy and Management
4th Revised edition
By (author) Michael J. Baker
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Marketing Strategy and Management by Michael J. Baker
Book DescriptionThe new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples to encourage students to apply theoretical principles to practical real-world situations. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/baker/index.asp
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Book DetailsISBN: 9781403986276
(247mm x 190mm x 33mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 20-Apr-2007
Country of Publication: United States
Books By Author Michael J. Baker
Dialogue, Argumentation and Education, Hardback (December 2016)
This book presents the historical, theoretical and empirical foundations of educational practices involving dialogue and argumentation.
Marketing Theory, Paperback (May 2016)
Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.
Marketing Strategy and Management, Paperback (December 2014)» View all books by Michael J. Baker
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
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Author Biography - Michael J. Baker
MICHAEL J. BAKER is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour. He is currently President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.
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