Marketing Strategy and Uncertainty
By (author) Sharan Jagpal
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Marketing Strategy and Uncertainty by Sharan Jagpal
Book DescriptionThis book develops a unique valuation approach to marketing and focuses on fundamental and currently neglected strategic problems. The book uses both the economic and finance paradigms to develop analytical models which can be empirically implemented while allowing for such elusive problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the endemic problem of measurement error. The topics covered include: new product policy to achieve both engineering and marketing efficiency, multiperiod pricing when both demand and cost are uncertain, measuring the dynamic effects of multilevel decentralized organizations, measuring the learning and unobservable ability of workers and managers in multidivisional firms, and compensating country managers in decentralized multinational corporations.
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Book DetailsISBN: 9780195125733
(243mm x 194mm x 22mm)
Imprint: Oxford University Press Inc
Publisher: Oxford University Press Inc
Publish Date: 4-Mar-1999
Country of Publication: United States
Books By Author Sharan Jagpal
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