Marketing Success Stories
5th Revised edition
Normal Price: $97.95
Your Price: $88.16 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.80! (10% off normal price)
Plus...earn $4.41 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Marketing Success Stories by Michael Cant
Book DescriptionThe book remains one of the most popular and useful textbooks available to marketing students. Classic case studies have been maintained and updated, and new case studies replace dated ones, thereby ensuring the relevance of the fifth edition. Focusing on SA companies it provides students with real and familiar examples for the practical application of marketing theory. The fifth edition makes the connection between the case studies and the marketing concepts they illustrate even clearer through specific tags attached to each chapter. The fifth edition has a more critical approach towards the success stories, and a greater emphasis on the role of marketing theory as opposed to public relations in the success of the companies that it analyses.
Buy Marketing Success Stories book by Michael Cant from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780195785203
(240mm x 166mm x mm)
Imprint: Oxford University Press Southern Africa
Publisher: Oxford University Press Southern Africa
Publish Date: 31-Dec-2004
Country of Publication: South Africa
» Have you read this book? We'd like to know what you think about it - write a review about Marketing Success Stories book by Michael Cant and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.