Marketing That Matters by Chip Conley
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Marketing That Matters
By Chip Conley

Marketing That Matters

10 Practices to Profit Your Business and Change the World

By (author) See other recent books by Chip Conley See other recent books by Eric Friedenwald-Fishman
Format: Paperback

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Marketing That Matters by Chip Conley

Book Description

Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.

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Book Details

ISBN: 9781576753835
ISBN-10: 1576753832
Format: Paperback
(85mm x 56mm x 6mm)
Pages: 180
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 1-Oct-2006
Country of Publication: United States

Books By Author Chip Conley

Emotional Equations by Chip Conley Emotional Equations, Paperback (December 2013)

A novel yet profound book which gets to the heart of making your emotions work for you. The equations should speak to the readers looking for hope, simplicity and happiness.

Two Birds in a Tree by Chip Conley Two Birds in a Tree, Paperback (November 2013)

Can business, compassion, and stewardship really coexist? The author outlines a four-part framework for what he calls being-centered leadership and offers examples of this kind of leadership in action, from companies such as Harley Davidson, Timberland, Puma, Pepsi and others.

Peak by Chip Conley Peak, Hardback (October 2007)

After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot. com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs.

Rebel Rules by Chip Conley Rebel Rules, Paperback (January 2001)

The founder of the management company Joie de Vivre identifies the personality traits of today's successful unconventional business leaders, offering exercises and activities that can sharpen such traits for more competitive practices. Original. 50,000 first printing.

» View all books by Chip Conley


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Author Biography - Chip Conley

Chip Conley has won numerous awards including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year at a conference in Las Vegas in which Joie de Vivre beat out competition that included Disney, Cirque de Soleil, and Ian Schrager Hotels. Chip's book, The Rebel Rules: Daring to be Yourself in Business, was published

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Recent books by Chip Conley close
Emotional Equations by Chip Conley
Two Birds in a Tree by Chip Conley
Emotional Equations by Chip Conley
Peak by Chip Conley
Rebel Rules by Chip Conley
Recent books by Eric Friedenwald-Fishman close
Marketing That Matters by Eric Friedenwald-Fishman
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