Marketing That Matters
10 Practices to Profit Your Business and Change the World
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Marketing That Matters by Chip Conley
Book DescriptionWritten by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.
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Book DetailsISBN: 9781576753835
(85mm x 56mm x 6mm)
Publish Date: 1-Oct-2006
Country of Publication: United States
Books By Author Chip Conley
Emotional Equations, Paperback (December 2013)
A novel yet profound book which gets to the heart of making your emotions work for you. The equations should speak to the readers looking for hope, simplicity and happiness.
Two Birds in a Tree, Paperback (November 2013)
Can business, compassion, and stewardship really coexist? The author outlines a four-part framework for what he calls being-centered leadership and offers examples of this kind of leadership in action, from companies such as Harley Davidson, Timberland, Puma, Pepsi and others.
Peak, Hardback (October 2007)
After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot. com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs.
Rebel Rules, Paperback (January 2001)» View all books by Chip Conley
The founder of the management company Joie de Vivre identifies the personality traits of today's successful unconventional business leaders, offering exercises and activities that can sharpen such traits for more competitive practices. Original. 50,000 first printing.
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Author Biography - Chip Conley
Chip Conley has won numerous awards including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year at a conference in Las Vegas in which Joie de Vivre beat out competition that included Disney, Cirque de Soleil, and Ian Schrager Hotels. Chip's book, The Rebel Rules: Daring to be Yourself in Business, was published
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