The Marketing Toolkit
Bite-sized Wisdom - Perfect for Busy People Who Would Sooner be Succeeding, Not Reading...
By (author) Jeff Della Mura
Normal Price: $26.99
Your Price: $24.29 AUD, inc. GST
Shipping: $7.95 per order
You Save: $2.70! (10% off normal price)
Plus...earn $1.21 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Marketing Toolkit by Jeff Della Mura
Book DescriptionGood marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors. Contents: 1. The ten fundamentals of marketing; 2. The stepping-stones to success; 3. Setting your house in order; 4. Sales and communications secrets; 5. Making the best use of the (well) written word; 6. Popular marketing media and options; 7. Tips, techniques and time-savers; 8. The point of it all - profitable customers.
Buy Marketing Toolkit book by Jeff Della Mura from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781845282851
(155mm x 235mm x 17mm)
Imprint: How To Books Ltd
Publisher: Little, Brown Book Group
Publish Date: 30-Jan-2009
Country of Publication: United Kingdom
» Have you read this book? We'd like to know what you think about it - write a review about Marketing Toolkit book by Jeff Della Mura and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Jeff Della Mura
After more than thirty years at the coalface of the marketing and communication industry, Jeff Della Mura knows what hurts, what works and what doesn't. He is a Chartered Marketer, a Fellow of The Chartered Institute of Marketing, a visiting lecturer and an award-winning business adviser. A supportive observer of growing businesses, Jeff has written numerous advisory articles and briefings.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.