Marketing Your City USA by Ronald A. Nykiel
Look inside with Google Book Preview
Marketing Your City USA
By Ronald A. Nykiel

Marketing Your City USA

A Guide to Developing a Strategic Tourism Marketing Plan

By (author) See other recent books by Ronald A. Nykiel See other recent books by Kaye Sung Chon See other recent books by Elizabeth Jascolt
Format: Hardback

Normal Price: $212.00
Your Price: $190.80 AUD, inc. GST
Shipping: $7.95 per order
You Save: $21.20! (10% off normal price)
Plus...earn $9.54 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days, Not for Xmas



Marketing Your City USA by Ronald A. Nykiel

Book Description

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You'll learn ways to improve the "packaging" of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you'll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: "Your City, U.S.A." You will learn how to arrange a sample "calendar of events," how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you'll find outlined in the book include: * how to enhance your city's overall environment * how to broaden your city's economic base while providing for new revenues * how to develop your city's infrastructure to be visitor-friendly and to increase the length of visitors'stays * how to effectively market your city's resources for tourism * how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you'll find tourism a win-win situation: the more you attract tourists the more outside revenue you'll gain. You'll approach tourism with a confident strategy that guarantees your hometown's success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.

Buy Marketing Your City USA book by Ronald A. Nykiel from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780789005915
ISBN-10: 0789005913
Format: Hardback
(216mm x 156mm x 19mm)
Pages: 120
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 6-Aug-1998
Country of Publication: United States

Books By Author Ronald A. Nykiel

Hospitality Management Strategies by Ronald A. Nykiel Hospitality Management Strategies, Hardback (May 2004)

Providing an understanding of how the industry develops, grows, and operates, this is a guide to managerial strategies in the hospitality industry. It is suitable for graduate and upper-level courses in Hospitality Management, Strategy, and Business Development.

Marketing Your Business by Ronald A. Nykiel Marketing Your Business, Hardback (January 2003)

This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice on choosing the best strategy. Checklists and sample forms are included. Nykiel te

» View all books by Ronald A. Nykiel

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Your City USA book by Ronald A. Nykiel and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Ronald A. Nykiel close
Handbook of Marketing Research Methodologies for Hospitality and Tourism by Ronald A. Nykiel
Handbook of Marketing Research Methodologies for Hospitality and Tourism by Ronald A. Nykiel
Hospitality Management Strategies by Ronald A. Nykiel
Marketing Your Business by Ronald A. Nykiel
Marketing Your Business by Ronald A. Nykiel
»
Recent books by Kaye Sung Chon close
Gay Tourism by Kaye Sung Chon
Gay Tourism by Kaye Sung Chon
Community Destination Management in Developing Economies by Kaye Sung Chon
Managing Sustainable Tourism by Kaye Sung Chon
Growth Strategies of Hotel Chains by Kaye Sung Chon
Growth Strategies of Hotel Chains by Kaye Sung Chon
Tourism and Hotel Development in China by Kaye Sung Chon
Tourism and Hotel Development in China by Kaye Sung Chon
Ocean Travel and Cruising by Kaye Sung Chon
Ocean Travel and Cruising by Kaye Sung Chon
Tourism and Leisure Industry by Kaye Sung Chon
Tourism and Leisure Industry by Kaye Sung Chon
Sex and Tourism by Kaye Sung Chon
Tourism in China by Kaye Sung Chon
Tourism in China by Kaye Sung Chon
Convention Tourism by Kaye Sung Chon
Convention Tourism by Kaye Sung Chon
Tourism in Southeast Asia by Kaye Sung Chon
Tourism in Southeast Asia by Kaye Sung Chon
Consumer Behavior in Travel and Tourism by Kaye Sung Chon
»
Recent books by Elizabeth Jascolt close
Marketing Your City USA by Elizabeth Jascolt
»
BoomerangBooks.com.au close