Marketing Your Retail Store in the Internet Age by Bob Negen
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Marketing Your Retail Store in the Internet Age
By Bob Negen

Marketing Your Retail Store in the Internet Age

By (author) See other recent books by Bob Negen See other recent books by Susan Negen
Format: Hardback

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Marketing Your Retail Store in the Internet Age by Bob Negen

Book Description

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

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Book Details

ISBN: 9780470043936
ISBN-10: 0470043938
Format: Hardback
(236mm x 162mm x 24mm)
Pages: 256
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 5-Jan-2007
Country of Publication: United Kingdom

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Author Biography - Bob Negen

BOB NEGEN founded WhizBang! Training after owning an award-winning chain of kite stores for more than two decades. He has spent the last six years teaching other store owners and managers the nuts-and-bolts skills they need to run successful retail businesses. In his work as a speaker, author, and consultant, Bob shares the hard-earned lessons he learned along the way. SUSAN NEGEN is cofounder of WhizBang! Training, where she takes the best of what she learned as an executive for department store giants Bloomingdale's and Macy's and applies it to the independent retail store.

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