Marketing and Client Relations for Interior Designers
By (author) Mary V. Knackstedt
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Marketing and Client Relations for Interior Designers by Mary V. Knackstedt
Book DescriptionDiscover the latest insights in marketing and client relations for interior designers To be a successful interior designer, it's essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice. This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines. With insight, simplicity, and uncommon sense, industry expert and authorMary Knackstedt guides design professionals through all aspects of promoting a design business, including how to: * Design specialized promotional resources, market research, and personal interactions * Establish a company profile that attracts clients * Find clients who are most likely to want your services * Budget marketing efforts accurately to avoid unnecessary expenses * Handle complaints diplomatically and with minimum problems * Build a better relationship with clients * Create proper contracts and letters of agreement * Set prices that are appropriate for your services Brimming with examples and proven strategies from successful, highly profitable firms that make it easy to apply the book's marketing techniques to your own business, Marketing and Client Relations for Interior Designers is your design firm's guide for business development, successfully marketing its services and maintaining long-term customer relationships.
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Book DetailsISBN: 9780470260487
(238mm x 164mm x 22mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 23-May-2008
Country of Publication: United Kingdom
Books By Author Mary V. Knackstedt
Interior Design Business Handbook, Hardback (October 2012)» View all books by Mary V. Knackstedt
Newly updated and revised, this essential guide to the interior design business helps designers in firms small and large streamline their work, learn business basics, and achieve profitability.
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Author Biography - Mary V. Knackstedt
Mary V. Knackstedt, FASID, FIIDA, is president and founder of Knackstedt, Inc., of Harrisburg, Pennsylvania, and New York. She is an interior designer, furnituredesigner, consultant, and lecturer, and has taught interior design business practices at Harvard's Graduate School of Design for more than ten years. Knackstedt heads the Designers' Business Forum, a program dedicated to raising the level of interior design firms. ALSO BY Mary V. Knackstedt, Published by Wiley: The Interior Design Business Handbook: A Complete Guide to Profitability, Fourth Edition
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