Marketing and Social Construction
Exploring the Rhetorics of Managed Consumption
By (author) Chris Hackley
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Marketing and Social Construction by Chris Hackley
Book DescriptionMarketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.
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Book DetailsISBN: 9780415208598
(234mm x 156mm x 16mm)
Publisher: Taylor & Francis Ltd
Publish Date: 15-Mar-2001
Country of Publication: United Kingdom
Books By Author Chris Hackley
Advertising and Promotion, Paperback (November 2014)
This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.
Advertising, Hardback (October 2009)
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.
Marketing, Paperback (March 2009)
An unrivalled and entertaining introduction to the essentials of critical theory in marketing
Doing Research Projects in Marketing, Management and Consumer Research, Paperback (May 2003)» View all books by Chris Hackley
As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive form interpretive research.
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Author Biography - Chris Hackley
Chris Hackley has studied or held academic posts at seven UK universities. His qualifications include a PhD in Marketing and a first class honours BSc in Social Science. He teaches Marketing to undergraduate and postgraduate students and researchers. His publications on marketing theory and research have appeared in British, European and American marketing and management journals.
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