Marketing for Churches and Ministries
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Marketing for Churches and Ministries by William Winston
Book DescriptionThis comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. This invaluable book features two complete marketing plans--one for churches, one for ministries--as examples to use in developing your own marketing plan. Marketing for Churches and Ministries addresses: * what marketing is and is not. It describes how marketing can be successfully used as a tool by a church ministry. * constituent analysis, showing how analyzing needs is the starting point in planning. * the steps involved in marketing planning. * program decisions needed to develop an effective program. * communications programs and tools and how to use them effectively. * how to obtain contributions and services of contributors. An excellent introduction to the marketing of churches and ministries, this volume blends sound theory with practically oriented instruction to facilitate the application of these principles to individual organizations. The definition of marketing in this helpful book is based on a system of voluntary exchanges and will assist you in analyzing the needs of constituents, developing programs to meet these needs, providing programs at the right time and place, communicating effectively with constituents, and attracting the resources needed to underwrite the activities of the organization. Church administrators and pastors will find Marketing for Churches and Ministries a practical tool for applying marketing strategies to their ministries while undergraduate students majoring in church administration will find it useful as an introduction to the marketing of churches and ministries.
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Book DetailsISBN: 9781560241775
(216mm x 156mm x 17mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 17-Jun-1992
Country of Publication: United States
Books By Author William Winston
Internal Marketing, Paperback (August 2016)
First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Consumer Satisfaction in Medical Practice, Hardback (August 1999)View all books by William Winston
A guide for physicians and other decision makers in health care to providing the services customers want. Among the suggestions are remembering that office budgets and profits for practitioners exist to help offer better health care, creating a consumer's bill of rights, sending out newsletters and announcements of staff or hour changes, and incorp
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