Marketing for Engineers, Scientists and Technologists
By (author) Tony Curtis
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Marketing for Engineers, Scientists and Technologists by Tony Curtis
Book DescriptionMarketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management).
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Book DetailsISBN: 9780470057094
(236mm x 189mm x 20mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 7-Mar-2008
Country of Publication: United Kingdom
Books By Author Tony Curtis
From the Fortunate Isles: New and Selected Poems, Paperback (October 2016)
Seren books is pleased to announce the publication of From the Fortunate Isles: New and Selected Poems by Wales-born author Tony Curtis. Published in the year of the author's 70th birthday, the book features a generous selection from his individual collections as well as vibrant new poems inspired by recent residencies at home and abroad.
Alchemy of Water, Hardback (March 2013)
This book celebrates the landscape and people of Wales through poems and photographs. It shows us how water transforms the land, feeds our eyes and illuminates our lives.
Real South Pembrokeshire, Paperback (March 2011)
In keeping with the series Curtis views his area through the eyes of a local and a visitor, digging his own Pembrokeshire backstory - and deeper into its history - but also observing keenly the Pembrokshire of the new century.
Folk, Paperback (February 2011)» View all books by Tony Curtis
Tony Curtis's new collection grows out of his fascination with the everyday, the quirky, the downright extraordinary. These are poems wrapped up in love and death, friendship and memory, madness and music - with folk at the heart of every one of them. He has a wonderful ability to express great depth of feeling with deceptive simplicity.
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Author Biography - Tony Curtis
Dr Tony Curtis has 25 years industrial experience in the chemical and aroma trades industries before moving into education. He is a Fellow of the Royal Society of Chemistry, a Fellow of the Chartered Institute of Marketing and Senior Examiner for the 'Marketing Management in Practice' paper for the Professional Diploma in Marketing of the Chartered Institute of Marketing.
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