Marketing for Engineers, Scientists and Technologists
By (author) Tony Curtis
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Marketing for Engineers, Scientists and Technologists by Tony Curtis
Book DescriptionMarketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management).
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Book DetailsISBN: 9780470057094
(236mm x 189mm x 20mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 7-Mar-2008
Country of Publication: United Kingdom
Books By Author Tony Curtis
Alchemy of Water, Hardback (March 2013)
This book celebrates the landscape and people of Wales through poems and photographs. It shows us how water transforms the land, feeds our eyes and illuminates our lives.
Folk, Paperback (February 2011)
Tony Curtis's new collection grows out of his fascination with the everyday, the quirky, the downright extraordinary. These are poems wrapped up in love and death, friendship and memory, madness and music - with folk at the heart of every one of them. He has a wonderful ability to express great depth of feeling with deceptive simplicity.
Meaning of Apricot Sponge, Paperback (September 2010)
John Tripp (1927-1986) was one of the leading literary figures in Wales. Poet, short story writer, and journalist, he was an outspoken and often controversial writer whose passion and vigour often spilled over. This book features a collection of his writings.
Some Like it Hot, Paperback (October 2009)» View all books by Tony Curtis
"Some Like it Hot" is one of the most famous films and is also the most profitable comedy in the history of film. Starring Hollywood legend Tony Curtis, it brought together the comedy talents of Marilyn Monroe, Jack Lemmon and Billy Wilder. This book describes Curtis' working relationship with Jack Lemmon and the director Billy Wilder.
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Author Biography - Tony Curtis
Dr Tony Curtis has 25 years industrial experience in the chemical and aroma trades industries before moving into education. He is a Fellow of the Royal Society of Chemistry, a Fellow of the Chartered Institute of Marketing and Senior Examiner for the 'Marketing Management in Practice' paper for the Professional Diploma in Marketing of the Chartered Institute of Marketing.
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