Marketing for Tourism
4th Revised edition
By (author) J. Christopher Holloway
Normal Price: $104.95
Your Price: $94.46 AUD, inc. GST
Shipping: $7.95 per order
You Save: $10.50! (10% off normal price)
Plus...earn $4.72 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply, Not for Xmas
Marketing for Tourism by J. Christopher Holloway
Book DescriptionThe fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.
Buy Marketing for Tourism book by J. Christopher Holloway from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780273682295
(246mm x 189mm x 26mm)
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 28-Apr-2004
Country of Publication: United Kingdom
Books By Author J. Christopher Holloway
Business of Tourism, Paperback (March 2016)» View all books by J. Christopher Holloway
This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway's accessible text has long been a classic and continues to be essential student reading.
» Have you read this book? We'd like to know what you think about it - write a review about Marketing for Tourism book by J. Christopher Holloway and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.