Marketing for Tourism
4th Revised edition
By (author) J. Christopher Holloway
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Marketing for Tourism by J. Christopher Holloway
Book DescriptionThe fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.
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Book DetailsISBN: 9780273682295
(246mm x 189mm x 26mm)
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 28-Apr-2004
Country of Publication: United Kingdom
Books By Author J. Christopher Holloway
Business of Tourism, Paperback (March 2016)» View all books by J. Christopher Holloway
This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway's accessible text has long been a classic and continues to be essential student reading.
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