Marketing for Tourism by J. Christopher Holloway
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Marketing for Tourism
By J. Christopher Holloway

Marketing for Tourism

4th Revised edition

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Format: Paperback

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Marketing for Tourism by J. Christopher Holloway

Book Description

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.

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Book Details

ISBN: 9780273682295
ISBN-10: 0273682296
Format: Paperback
(246mm x 189mm x 26mm)
Pages: 544
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 28-Apr-2004
Country of Publication: United Kingdom

Other Editions...


Books By Author J. Christopher Holloway

Business of Tourism by J. Christopher Holloway Business of Tourism, Paperback (March 2016)

This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway's accessible text has long been a classic and continues to be essential student reading.

» View all books by J. Christopher Holloway

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