Marketing in Publishing by Patrick Forsyth
Look inside with Google Book Preview
Marketing in Publishing
By Patrick Forsyth

Marketing in Publishing

By (author) See other recent books by Patrick Forsyth See other recent books by Robin Birn
Introduction by Dag Smith See other recent books by Dag Smith
Format: Paperback

Normal Price: $68.99
Your Price: $62.09 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.90! (10% off normal price)
Plus...earn $3.10 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Marketing in Publishing by Patrick Forsyth

Book Description

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.

Buy Marketing in Publishing book by Patrick Forsyth from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780415151344
ISBN-10: 0415151341
Format: Paperback
(234mm x 156mm x 14mm)
Pages: 176
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 26-Jun-1997
Country of Publication: United Kingdom

Other Editions...


Books By Author Patrick Forsyth

How to Write Reports and Proposals by Patrick Forsyth How to Write Reports and Proposals, Paperback (July 2016)

With checklists, exercises and examples How to Write Reports and Proposals is essential reading and will help you achieve effective writing techniques.

Successful Time Management by Patrick Forsyth Successful Time Management, Paperback (July 2016)

Provides readers with effective ways to manage one's schedule so as to maximize productivity at work and at home and is packed with exercises and action sheets and appendices.

Direct Marketing in a Week by Patrick Forsyth Direct Marketing in a Week, Paperback (March 2016)

Learn in a week, what the experts learn in a lifetime.

Outstanding Confidence in a Week by Patrick Forsyth Outstanding Confidence in a Week, Paperback (March 2016)

Learn in a week, what the experts learn in a lifetime.

» View all books by Patrick Forsyth

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Marketing in Publishing book by Patrick Forsyth and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Patrick Forsyth close
How to Write Reports and Proposals by Patrick Forsyth
Successful Time Management by Patrick Forsyth
Direct Marketing in a Week by Patrick Forsyth
Outstanding Confidence in a Week by Patrick Forsyth
Business Writing Coach: Teach Yourself by Patrick Forsyth
Direct Marketing in a Week by Patrick Forsyth
Outstanding Confidence in a Week by Patrick Forsyth
Successful Pitching for Business in A Week: Teach Yourself by Patrick Forsyth
Managing Change by Patrick Forsyth
Essay Writing Skills by Patrick Forsyth
Smart Skills: Persuasion by Patrick Forsyth
Smart Skills: Negotiation by Patrick Forsyth
Smart Skills: Meetings by Patrick Forsyth
Study Skills Guide by Patrick Forsyth
Disaster-proof Your Career by Patrick Forsyth
How to Motivate People by Patrick Forsyth
100 Great Time Management Ideas by Patrick Forsyth
Economist: Marketing by Patrick Forsyth
PowerPoint Detox by Patrick Forsyth
Improve Your Coaching and Training Skills by Patrick Forsyth
»
Recent books by Robin Birn close
Effective Use of Market Research by Robin Birn
International Handbook of Market Research Techniques by Robin Birn
Market Research by Robin Birn
Marketing in Publishing by Robin Birn
»
Recent books by Dag Smith close
Marketing in Publishing by Dag Smith
»
BoomerangBooks.com.au close