Marketing of Political Parties by Darren G. Lilleker
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Marketing of Political Parties
By Darren G. Lilleker

The Marketing of Political Parties

Political Marketing at the 2005 General Election


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Marketing of Political Parties by Darren G. Lilleker

Book Description

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties.

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Book Details

ISBN: 9780719073014
ISBN-10: 0719073014
Format: Paperback
(234mm x 156mm x 22mm)
Pages: 288
Imprint: Manchester University Press
Publisher: Manchester University Press
Publish Date: 30-Nov-2006
Country of Publication: United Kingdom

Other Editions...


Books By Author Darren G. Lilleker

Against the Cold War by Darren G. Lilleker Against the Cold War, Paperback (October 2016)

Who were the British MPs sympathetic to the Soviets - the 'crypto-communists' 'left-wing gadflys', the 'neo-Stalinist left' so derided by fellow politicians, historians and the public? This book examines the careers and motives of MPs like Tom Driberg who developed ideological links with Soviet Union and whose ideas influenced Labour's left-wing.

Political Communication and Cognition by Darren G. Lilleker Political Communication and Cognition, Hardback (July 2014)

Political Communication and Cognition draws on a range of theories from communication psychology to explain how citizens receive communication about politics, how communication might make a citizen think and importantly what stimulates political participation, whether simply paying attention, chatting online or going to vote.

Political Campaigning, Elections and the Internet by Darren G. Lilleker Political Campaigning, Elections and the Internet, Hardback (February 2011)

Offers an in-depth, comparative analysis of how interactive Web 2.0 online tools, including weblogs, social networking sites, and file-sharing sites, are utilised by candidates and parties during three election campaigns in France, Belgium, the US, and the UK.

Key Concepts in Political Communication by Darren G. Lilleker Key Concepts in Political Communication, Paperback (January 2006)

Presents an introduction to the critical concepts, structures, and professional practices of political communication. This title considers both practical and theoretical issues central to political communication and offers a critical assessment of developments in political communication.

» View all books by Darren G. Lilleker

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Author Biography - Darren G. Lilleker

Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre of Public Communication Research. Nigel A. Jackson is Senior Lecturer in Events Management at Plymouth University. Richard Scullion is Senior Lecturer in Marketing Communication at Bournemouth University

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