Marketing the City
Role of Flagship Developments in Urban Regeneration
By (author) Hedley Smyth
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Marketing the City by Hedley Smyth
Book DescriptionThis book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
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Book DetailsISBN: 9780419186106
(234mm x 156mm x 19mm)
Imprint: Spon Press
Publisher: Taylor & Francis Ltd
Publish Date: 2-Dec-1993
Country of Publication: United Kingdom
Books By Author Hedley Smyth
Managing the Professional Practice, Paperback (April 2011)
This book aims to explore the key issues influencing the culture, strategy and operations of professional practices in the built environment. The focus is upon established practices - particularly growing ones - and larger international firms.
Property Companies and the Construction Industry in Britain, Paperback (April 2009)» View all books by Hedley Smyth
This book was the first detailed and systematic account of the property and construction sectors of the British economy.
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