Marketing the E-business by Lisa Harris
Look inside with Google Book Preview
Marketing the E-business
By Lisa Harris

Marketing the E-business

2nd Revised edition

By (author) See other recent books by Lisa Harris See other recent books by Charles Dennis
Format: Paperback

Normal Price: $86.99
Your Price: $78.29 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.70! (10% off normal price)
Plus...earn $3.91 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Marketing the E-business by Lisa Harris

Book Description

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: Mobile marketing Social networking and blogging E-segmentation Customer relationship marketing online Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.

Buy Marketing the E-business book by Lisa Harris from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780415965019
ISBN-10: 0415965012
Format: Paperback
(229mm x 152mm x 19mm)
Pages: 368
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 10-Jan-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author Lisa Harris

Missing by Lisa Harris Missing, Paperback / softback (July 2016)

Lucy Hudson goes missing after her husband is found murdered. Special Agent Nikki Boyd doesn't know who to trust as her search for Lucy plunges her into a deadly world of counterfeit drugs.

Vendetta by Lisa Harris Vendetta, Paperback (November 2015)

Detective Nikki Boyd's Missing Persons Task Force is desperately searching the Smoky Mountains for a missing girl when the case becomes very personal--and deadly.

Hidden Agenda by Lisa Harris Hidden Agenda, Paperback / softback (February 2015)

Presumed dead by friends and family Michael Hunt is alive and on the run. His only hope is the daughter of the man who wants him dead.

Fatal Exchange by Lisa Harris Fatal Exchange, Paperback (June 2014)

School teacher Emily Hunt must risk her life in a dangerous clash between a drug cartel and a desperate student. Will she have to trust the one man her family has vowed to hate?

» View all books by Lisa Harris

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Marketing the E-business book by Lisa Harris and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Lisa Harris

Lisa Harris is a Senior Lecturer at the University of Southampton School of Management, UK. Charles Dennis is a Senior Lecturer of Marketing and Retail Management in the Brunel Business School at Brunel University, UK.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Lisa Harris close
Missing by Lisa Harris
Vendetta by Lisa Harris
Hidden Agenda by Lisa Harris
Fatal Exchange by Lisa Harris
Marketing the E-business by Lisa Harris
E-Economy by Lisa Harris
eBusiness Fundamentals by Lisa Harris
Marketing the e-Business by Lisa Harris
eBusiness Fundamentals by Lisa Harris
»
Recent books by Charles Dennis close
Magiker by Charles Dennis
Marketing the E-business by Charles Dennis
Marketing the E-business by Charles Dennis
Objects of Desire by Charles Dennis
E-Retailing by Charles Dennis
Marketing the e-Business by Charles Dennis
»
BoomerangBooks.com.au close