Marketing the E-business
2nd Revised edition
Normal Price: $86.99
Your Price: $78.29 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.70! (10% off normal price)
Plus...earn $3.91 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Marketing the E-business by Lisa Harris
Book DescriptionE-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: Mobile marketing Social networking and blogging E-segmentation Customer relationship marketing online Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.
Buy Marketing the E-business book by Lisa Harris from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415965019
(229mm x 152mm x 19mm)
Publisher: Taylor & Francis Ltd
Publish Date: 10-Jan-2008
Country of Publication: United Kingdom
Books By Author Lisa Harris
Missing, Paperback / softback (July 2016)
Lucy Hudson goes missing after her husband is found murdered. Special Agent Nikki Boyd doesn't know who to trust as her search for Lucy plunges her into a deadly world of counterfeit drugs.
Vendetta, Paperback (November 2015)
Detective Nikki Boyd's Missing Persons Task Force is desperately searching the Smoky Mountains for a missing girl when the case becomes very personal--and deadly.
Hidden Agenda, Paperback / softback (February 2015)
Presumed dead by friends and family Michael Hunt is alive and on the run. His only hope is the daughter of the man who wants him dead.
Fatal Exchange, Paperback (June 2014)» View all books by Lisa Harris
School teacher Emily Hunt must risk her life in a dangerous clash between a drug cartel and a desperate student. Will she have to trust the one man her family has vowed to hate?
» Have you read this book? We'd like to know what you think about it - write a review about Marketing the E-business book by Lisa Harris and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Lisa Harris
Lisa Harris is a Senior Lecturer at the University of Southampton School of Management, UK. Charles Dennis is a Senior Lecturer of Marketing and Retail Management in the Brunel Business School at Brunel University, UK.
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687