The One Semester Introduction
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Marketing by Paul Reynolds
Book DescriptionAre you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: * is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student * provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study * has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
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Book DetailsISBN: 9780750643818
(246mm x 189mm x 22mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 12-Oct-2001
Country of Publication: United Kingdom
Books By Author Paul Reynolds
Sydney and Simon, Hardback (September 2014)
Twins Sydney and Simon use pictures and scientific thinking to solve the problem of the stuck window, the thirsty flowers, and the water cycle.
66 Books, One Story, Paperback (January 2013)
Every book of the Bible is the breath of God and the plan of salvation spans all of Scripture. In this Bible overview each book of the Bible is summarised.
Marketing, Paperback (September 2003)
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.
Lock, Stock & Barrell: A Politi, Paperback (November 2002)» View all books by Paul Reynolds
An evaluation of the political career of Mike Ahern, Premier of Queensland from 1987-1989. His hard-won reputation as a progressive leader is explored, bringing into sharp focus the dramatic divide between the person and the politician.
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Author Biography - Paul Reynolds
Geoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes overseas for two UK universities. He has written approximately 25 marketing textbooks plus more than 100 academic refereed journal and conference papers. He was senior examiner to the Chartered Institute of Marketing for approximately 15 years and was their senior academic adviser from 1994-1998.
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